Tag Archives: pub101

ESSAY #2 How I curated a new product and online presence

The online image can be interpreted as how others interact and perceive the value you provide for them. It is a summation of the content that you post online, and the persona that you express across various platforms. This essay will explore my experience in how I have created relevant content for my audience pertaining to an online media persona that I have developed through my studies in Publishing101.

Before entering Publishing101, my main social media pages were Instagram, Facebook, and Snapchat. Across these platforms, I shared content I created (mostly personal media), without considering the impacts or optics on my audiences. I entered Publishing101 with the intentions to gain more engagements on my social media accounts to promote my choreography. However, I discovered instead, a new persona, an online image brand that I now enjoy developing.

I started off Publishing101 slow but steadily. I submitted both required course contents and personal branding content on the blog. I established that my main driver of audience interest was to instigate conversation from the stories I tell. I wanted to share something that people can talk about and relate to. Thus, I concluded that my audience was of a person who enjoys storytelling and online literature. This started my initial blog post on “How to get curved by Twitter girls.” Since this post was new and interesting, my friends discovered this post through social media and commented and direct messaged me their thoughts. The engagement did not last long however. I had less people read about “Part 2” of the story and it made me consider what other possible ways were there to engage a larger audience.

My blog revolves around storytelling, so it is a reasonable to assume that it is a form of literature. I needed to understand how the business of literature manifests online, so I can better perceive my audience needs and create content accordingly. Richard Nash defines that content “is the swirl and gurgle of idea and style in the expression of stories and concepts—the conversation, polemic, narrative force that goes on within and between texts, within and between people as they write, revise, discover, and respond to those texts.” (Nash, 2013) This extrapolates the idea that content can be a combination of different media forms. With the Publishing101 “Remix” project underway, I seized the opportunity to combine the two things that I love, Call of Duty and storytelling. These two mediums are two opposite platforms with their own unique points of interest. Call of Duty is videogame from a first-person shooter perspective that does not claim any narrative objective. Whereas, the stories that I tell, narrates and depicts social instances of my past. By combining these two, I created a product that was effectively engaging and surprisingly interesting. My first remixed video, “how I got a $500 Noise Complaint Ticket,” was the beta test for my new product. I shared the video on all my social media sites and the engagement and responses were just as high, or higher than my first original story post. This indicated that I was heading in the correct direction. Furthermore, Google analytics portrayed my audience demographic to be of those within North America mostly, which allowed me to gain insight on the culture type of who my audience was.

On the next video, I applied the feedback and adjusted my game volume, narration approach, and tone style to satisfy my audience needs. However, I also wanted to extend the capacity of this new product I developed. I began a new YouTube channel and Instagram handle specifically dedicated towards this content. I wanted to “develop [my] brand, curate an audience, and create content that is successfully geared towards [a] demographic” (Lindsay, 2014). The title of the channel on both platforms is called “Storytime with Kevin.” I specifically chose YouTube and Instagram because of their own unique value propositions.

YouTube lets their consumers “indulge in YouTube binges” (Lindsay, 2014) which means that consumers can watch as many videos without breaks or interruptions. I wanted that possibility for my channel because this will give the public the opportunity and choice of how much of my content they wish to receive. They are given the deciding power on whether it is one video that satisfies their curiosity or four or more videos.

Instagram on the other hand, caters to the millennial or generation Y demographic. “Generation Y is the first generation that has been growing up with internet and for them, mobile phones and social media highly involved in their normal social life” ( Johansson & Wallsbeck, 2014) So this demographic pertains and responds to “Innovation, autonomy, collaboration, flexibility…” (Daskal, 2016) Instagram being one of the top social media platforms to employ these values, I wanted my content shared and targeted to these individuals. Instagram accounts “bring their unique identities and values to life through captivating imagery and a focus on their respective communities,” ( Johansson & Wallsbeck, 2014) which is why starting an account can better allow me to drive up engagement and mark up impressions.

Having established both accounts, I now have a handful of followers on Instagram with a growing number of views. I currently do not have any comments on my blog, but I do have some on the new Instagram page. In the future, I intend to record and document my publishing process and share my thoughts and opinions on the blog. However, I truly believe pushing content through social media is a much more effective means of reaching people.

This newly curated product is something I enjoy doing and I am extremely grateful for Publishing101 for aiding me in its discovery. My online presence will polish and develop as I grow and understand more about myself, so the content value that I produce will indefinitely transpire to become something remarkable in the future.



Johansson, U., & Wallsbeck, F. E. (2014). Instagram Marketing – When brands want to reach Generation Y with their communication. The International Marketing Programme, 19.

Daskal, L. (2016, June 16). The Secret on How to Motivate Millennials. Retrieved from INC: https://www.inc.com/lolly-daskal/the-secret-on-how-to-motivate-millennials.html

Lindsay, K. (2014, December 26). UNPOPULAR OPINION: These YouTube Authors are Ruining the Publishing Industry. Retrieved from XOJane: https://www.xojane.com/issues/zoella-girl-online-youtube-authors

Nash, R. (2013, March 7). What Is the Business of Literature? Retrieved from VQR: http://www.vqronline.org/articles/what-business-literature




Process Post #11: Community Guidelines

Community guidelines for the comment section will be listed below.

There is no toleration for the following:

  1. Malicious Speech/Harassment
  2. Gendered insults of any kind in comments
  3. Promoting products or services
  4. Sharing illegal content
  5. Promotion or Glorification of Self-Harm.
  6. Deceptive or Fraudulent Links.
  7. Confusion or Impersonation
  8. Spam
  9. Personal attacks or threats on community members
  10. Defamation of othersAll users who do not abide by these rules will be blocked.

Process Post #10: Google Analytics

Google analytics is an excellent tool to determine where the demographic of your audience is coming from. In the overview section under the audience tab, it gives you values on the number of sessions, users, page views, and bounce rate. This data can be useful to determine what type of materials your audience enjoys reading, and then you can later use this information to prioritize or make changes accordingly.

Knowing how visitors locate your website is essential to marketing and branching out your site. You can push views or impressions through social media sources or for paid advertisement, but when you can use google analytics to clearly see which impression stream is greatest, you can cater more input towards that marketing stream.

My site primarily receives its audience through my social media. I would post my “story” blog posts onto my Facebook page and have people see my content through that. Google analytics tell me both how many people come from Facebook and how much they actually read. Upon knowing which media stream generates the most views, you can further begin generating ideas on how to grow your platform.

For example, if Instagram is a providing a large portion of engagements, perhaps, mobile marketing is the direction to proceed. Then you can look into alternatives such as snapchat or Instagram sponsorships to fully utilize google analytics capabilities.

Google analytics is an excellent tool for new blogs and it is a ideal for recognizing your website’s growth and engagements.

13 Weeks of Sharing

I had been very fearful of publishing my work online for a long time, and this fear didn’t come from nowhere. Since I can remember I have always had no problem showing friends my essays and school projects, but when it came to my creative work, drawings, illustrations or paintings that I had put my […]

Some Semester Thoughts

This semester has been not just about creating a website, but about creating an audience. I have always been inspired to create something that benefits others, because a lot of what we learn in life is that the world can be a really negative and greedy place. But I feel that if we don’t take a little time to think about ourselves as well, we won’t be able to help others. If everyone thought like this, I believe the world would be a better place to live in for sure. My blog is for those who have the same ideals. It’s for those who feel a little lost or stressed out, for those who would like to contribute to a space that isn’t trying to sell you something, and a place for others to express their stories and how they get through their lives. I particularly want to cater to those going into University, because when I started, there was an overwhelming amount of opinions about what is healthy and what isn’t. Fab diets, fat loss pills, and insane and unrealistic expectations of how you should work out and look like are huge issues. My blog reflects this with calming or goofy pictures meant to make people reflect what they do in their own lives, or even laugh. It’s a space for people to get information that isn’t from a top-down perspective. Although I haven’t started gathering comments on my website yet, I would hope to see more as I post more content. I get a lot of comments and reviews on my Facebook as well, not necessarily on the website itself, but so far I have gotten a lot of good reviews and look forward to more, with criticisms welcomed.

Personally, I was really moved by Audrey Watters article, “The Web We Need to Give Students”. This class and this article sum up what I believe University should be all about; not just education, but promoting creativity and new ideas and challenging our perspectives. I feel that University doesn’t do that as much in this day and age. It is such a traditional industry that dates back thousands of years — don’t we think we’ve gone beyond that old structure by now? We need to be challenged and driven to new ideas, and constricting us to these traditional teaching practices is stamping out creativity and drive. This class allowed the students in PUB 101 to “have control over the look and feel of their own sites, including what’s shared publicly. This means they have some say — although not complete — over their personal data, and in turn they begin to have an understanding of the technologies that underpin the Web, including how their work and their data circulate there” (Watters, 2015). As Watters (2015) says, “giving students their own digital domain is a radical act”. I call for these education industries to do the same in returning the agency to students, and in return you will have students who will be enlightened and contribute back to society with enthusiasm and passion.

I was really glad we went over online behaviours, particularly the bad ones, and because of this I was extremely interested in Whitney Philips’ article, “Let’s call ‘trolling’ what it really is”. Trolls are essentially “why we can’t have nice things online” (Philips, 2015). In an internet-driven world, I constantly worry about what my younger sisters will have to go through in their online environments. My little sister even knows the term ‘trolling’ and will use it when describing certain people even though she doesn’t have any social medias. Philips (2015) emphasizes that the term itself “implies a level of playfulness that tends to minimize their antagonistic behaviours, or at least establish a firewall between the embodied person and their digitally mediated actions”. This was a huge wake-up call for me and I am able to better position myself on the impact of people’s online behaviours, especially knowing that’s not just us being sensitive when we go against trolls; we are standing up against hate and violence. Especially violence people wouldn’t even commit or act in if they were face-to-face with the person they were ‘trolling’.

Another wake-up call for me was actually when I reflected on my online data trail. I haven’t had much filtration or thought about what I put online besides the basics, like no revealing photos of my body or me at parties, no obscene language, etc. My digital breadcrumb trail extends long and true. I thought about it this way; if I tried to run away and disappear, I am not sure I’d be able to stay ‘missing’ because I know I’m very dependent on everything I use, like my bank cards, phone, computer, etc. Although I have to admit I love anything that makes my life more convenient, it does disappoint me how much companies know about me. Like with how Suzanne Norman experienced going into the Amazon bookstore in Seattle, data is collected everywhere. I believe I’m most noticed in my online shopping, because all the advertisements online are tailored to what I’m always looking for. Maybe we have just grown accustomed to accepting a lack of privacy. Podacademy sums up the issue perfectly in one question: “Should we then as producers of data benefit from the money that we help generate or is the fact that we use these services for free suffice enough to serve as a form of payment in return for our data?”. I would have to argue yes, because what other choice do we have? If Facebook suddenly decided that it’s users had to pay a monthly fee, would I? Probably, I’m too dependent on it now. It sucks but it’s the truth. All I would be able to hope for is a different company to come along and offer a free service.

I would like to continue on the blog and see how it goes, however, especially as I move into PUB 201, I actually have a lot of inspiration to create a new blog based on the EDM industry. It is something I am truly passionate about and can possibly monetize off of, whereas with this one, I don’t think it feels proper to have a lot of ads on my blog. I also have a lot of inspiration for it so I look forward to creating that before the next semester even starts.

You can find my inspired articles here:




Podacademy’s article/podcast by George Philip, Jennifer Anne Lazo, Rooham Jamali and Rudy Al Jaroodi: http://podacademy.org/podcasts/digital-breadcrumbs-our-data-trail/

Retro-Process Post Wk.6 – Peer Review Reflection

The peer review that I received was insightful and I appreciate any critiques that come my way. The design change I made was to adjust the font size for the preview posts under the “Recent Posts” section of the website. I went to the Appearance > Customize > Typography section on WordPress to adjust the font style and font size. I also made sure that each row had two posts between the width of the web page as to differentiate each post from each other.

Retro-Process Post Wk.4 – Design Reflection

I believe my site has a welcoming design. The burgundy bands are, in my opinion, warm and comforting colours that are befitting of my site. The horizontal banner of Koby on first glance is what draws the viewers gaze and it should initiate an “aww” feeling for the audience. My font choice for the title and sub-title are relatively simple as it is thin and legible. My site has stayed consistent throughout the term as I like the simplicity of it.

Essay #2 – Experience expanding my site

This has been an interesting experience for me as it was the first time I have ever created a website and been an administrator of my very own website. The site is based on the observations that my dog Koby is doing throughout her life. As the site is not based on my own personal experiences, I have to curate the site to cater to Koby as a character and animal (dog) lovers alike.

I created my publication using WordPress as it was the website editor that was required for the course. The website is about the everyday experiences of Koby the Beagle. She has both a Facebook and Instagram page prior to the creation of the website and the posts on those social media platforms address her as if it were her point of view (first person, I). However, my site addresses her as third person because I am the owner and administrator. It would make more sense since I am viewing her as separate entity and not assuming her thought process within the posts as if it were her own thoughts. The public that I have is catered toward animal lovers in general but more specifically dog/beagle lovers.

My content has mostly been pictures followed by short excerpts relating to or describing what Koby ‘may’ be thinking in regards to the picture. The three peer reviews that I have received have critiqued my blog posts in that they desired for more wordiness in describing the pictures posted on the site. The design of the site has been well received as per the three peer reviews. I strive for simplicity in the overall design of my website with the font, picture and colour choices. The burgundy bands along the sides of the site, I feel are a warm, comforting colour that makes visitors of the site more welcomed. The giant horizontal picture of Koby shows her whole body with her mouth open as if she were smiling. That decision creates an “AWW” feeling for my audience as it is the first thing they see when the page is opened. The value that I think I am providing for my audience is to hopefully make their day better by seeing a cute dog go about life in her point of view as told by the owner. Sometimes people need to take a break from their everyday lives and just enjoy viewing some Beagle pictures. The Google Analytics are not impressive as it only seems people that access the site are people from the class. The indication of visitors from other countries seem to only wander upon the site by accident and do not stay for long. I have comments on the site but they are only from the course instructor and fellow classmates. Obviously I would want more engagement on my site and I believe this can be achieved by linking the website to Koby’s social media pages. On Facebook 76% of people frequent the platform daily while 51% of Instagram users frequent that platform (Pew Institute, 2017).

Looking back, my publication has been consistent with weekly posts both for the blog and class portion respectively. I feel it is crucial to create an acceptable design right off the bat as then you can focus more on the content. The design has remained the same since the beginning of the term and I do not intend on changing it unless there is a new theme that I come across. Looking forward I will try to connect with other pet bloggers as they can help promote my site (Kelley, 2014). My niche is essentially pet lovers with my voice as the main speaker in the blog posts. The variety of pictures is what I think keeps my blog interesting so that may benefit me but I need to remain patient and keep plugging away and commit to having Koby’s blog succeed (Gray, 2017). I will continue to blog until my domain expires. The reasoning is that although I wish to be patient to grow the site, I believe I will have more success on Instagram as the reach is much better and she has many followers that consistently ‘like’ pictures that I post. Not to bash personal websites as a whole, but I believe it is difficult to promote a personal website unless there is external help like existing social media pages or promotion from recognized pet bloggers. I appreciate the blog creation process and am proud of the design of the site but in the end I believe the success will be greater in a platform that I can be more committed to with my time.


Gray, A. (2017, May 30). 4 Things to Consider When You’re Starting a Pet Blog. Petful. Retrieved from: https://www.petful.com/misc/starting-a-pet-blog/

Kelley, J.A. (2015, Sept. 28). How Do You Become A Successful Pet Blogger. Blog Paws. Retrieved from: http://blogpaws.com/executive-blog/blogging-social-media-info/how-to-get-traffic-to-your-blog/how-do-you-become-a-successful-pet-blogger/

Pew Research Center. (2017). Social Media Fact Sheet. Retrieved from: http://www.pewinternet.org/fact-sheet/social-media/


Looking Back: PUB101

Heavily influenced by online creators of our generation and their work, I’ve always wondered about what it would be like if I had my own audience that enjoyed the content that I created. Of course, I’ve had my doubts and thought about who in the right mind would actually be interested in what I deliver. My doubts and worries grew stronger every time a possibility came up to the extent that I’ve convinced myself that being a well-known online creator is mission impossible. But that got me thinking about if being an online creator is only about getting famous. Does one need a following in order to be considered an online creator or publisher? Is it not possible to create for yourself and only for yourself? Well, I’m actually not surprised that I only think about the fame because I’ve been shaped by watching many influencers on YouTube. Seeing how luxurious their lives are and watching their followers grow makes me want to give it a shot too, just for the monetary value aspect. And it’s not only influencers on YouTube, there are full time bloggers that make a living out of it and at a first glance, it does seem like an easy job. Having said that, I honestly think that it can be toxic at the end of the day. As Shelby Carpenter writes in her article about The Toast shutting down over ad revenue woes, the battle for online revenue is harsh and it affects big and small mediums of the like (Carpenter, 2016). Sometimes when money is involved, it takes the pureness and authenticity away from what you are publishing because you’re putting out content just for the purpose of driving revenue. Looking at how far I’ve made it into the semester and this course in particular, I think I’m finally learning the means to be an online publisher.

Thanks to PUB101, I was able to start something that I’ve always wanted to but scared to do it. The anxiety of having people read the work I put out is just overwhelming and being the shy person that I am doesn’t help at all. I never found an outlet where I could comfortably express myself so I grabbed onto this opportunity to start something new! My blog, Be Right Back, is a lifestyle and travel blog. Obviously for the course requirement, we all had to create our own blog. That was the starting point for me. To be honest, I think people who wants to start something and haven’t gotten the guts to, just need to have that kick starter in order to take off in their journey. Like in Thorn’s post (2012) about making it into the media world, he stresses the first point for “Absolutely, Positively 1000% No-Fail Guaranteed Success” (Thorn, 2012), is to start now. Nothing can be accomplished unless you start making stuff now. And his last point: do a good job. We have to keep learning and keep trying. Even if we fail, those failures will eventually turn into successes. Our brains are capable of understanding our own weaknesses and we can use this to make better decisions.

I want to say that the audience that I have been imagining for my blog is exclusive from myself and more to entertain and influence a demographic that I attract with my travel related posts. But looking back to what I’ve created so far, I believe that I’m publishing for myself and I am my own audience. My blog has become a diary for me to document my life adventures and even if I’m not attracting any readers, I feel like I’m still passionate about my travels and it’s enough for me to continue posting. But to be honest, it’s hard to not be consumed by the competitive nature of the online space because if everyone is doing the same thing, how do you make yourself stand out? There are thousands of travel blogs out there and it is still growing day by day. We have the tendency to compare ourselves against other people but we shouldn’t base our lives on their values. Instead, the only opponent that is worth going against is yourself. In Herbert Lui’s article (2016) about competing with yourself, he states that “you can chase your future self” (Lui, 2016). I agree with this notion because you are not building your game plan for other people, you are allowed to personalize it to fit your own ability and make goals based on that.

My blog is pink themed. As much as I want to cater to everyone’s interest, I still want to maintain what I love and have a piece of my identity into the theme. I can definitely imagine myself looking back to the blog in the future and reminisce about the time that I got to do such a fun project for a university course and I’ll also thank myself for documenting my adventures so the memories will still be fresh in my mind. If I do gain an audience then it’s not just about me anymore. If that is the case, then I want to portray myself as a close sister of my readers or the sister that they never had. I want my blog to be valued as an informative yet entertaining domain and I wish to build a strong relationship with my readers where they can rely on me and on my content to have a better experience in their life adventures. The best way to interact is to integrate social media platforms as a tool to communicate. This semester, we’ve talked a lot of social media and as mentioned before in one of my process posts, I think actively using the Twitter app as a way to promote and share my blog can really help my blog flourish.

Throughout this semester, I have been keeping track of my findings in Google Analytics. As expected, most of the users are from Canada with a few occasional ones from the United States of America, Russia, and India. Through this, I’ve learned that success does not happen overnight. You can’t make a blog and wish for it to attract readers and gain a following the next morning. Of course, the only readers are my classmates and professor of PUB101. It’s hard for people to discover something that is not advertised or shared.

Looking back, I’ve definitely looked past on the complexity of publication during the beginning of the term. I wasn’t aware of the technical elements that were required to run a blog and I definitely wasn’t aware of its impact. From the theme of the blog to the content that I created, every single detail has its own impact and while it’s easy to overlook them, the reaction from the audience says a lot on its own and it reflects the current trends and shows what people are drawn to when it comes to content. I definitely want to continue on with my blog for my own purposes, as a diary that I can look back on. My online presence as of now is quite underwhelming, and while I don’t wish to work on elaborating it anytime soon, I do wish I can make it challenge for myself and work on my online presence in the future.


Carpenter, Shelby. 2016. “The Toast Is Toast: Literary Humor Site Shuts Down Over Ad Revenue Woes.” http://www.forbes.com/sites/shelbycarpenter/2016/05/13/the-toast-is-toast-and-its-devastating/#44854347c877

Lui, Herbert. 2016. “You Should Only Compete with One Person: Yourself.” Herbert Lui: Thoughts on Life, Psychology and Culture, HerberyLuinet, herbertlui.net/you-should-only-compete-with-one-person-yourself/

Thorn, Jesse. 2012. “Make Your Thing.” http://transom.org/2012/jesse-thorn-make-your-thing/

Process Post Wk.12 – Community Guidelines

On my site, I receive email notifications whenever someone posts a comment on a particular post. After looking at the comment, I can either approve or reject a comment from being posted on my site. With that, I can moderate and regulate the comment section on posts. Although I encourage my audience to post comments and interact with the site whenever possible, I do not tolerate any negative comments regarding myself or Koby on the site. So far, there has been no case of that on the site but with my sole control of approving/disapproving a comment, I can determine how relevant the comment is to the post. It may seem like I am only allowing comments that are beneficial/complimentary to the site but I do not mind a comment that constructively criticizes something specific within the post itself.

Process post #6: Media Story

Man she did not have it. I’m terrible at video games but I also love telling stories. This is my second attempt at posting something like this. I had feedback from my first one such as, game volume being too loud, or it was difficult to follow the story line. Hopefully, this video here has demonstrated some improvement by applying what I learned from my audience.

Newsworthy Photos

For this week’s process post I put together all of the images found at the top of a handful of news articles. What I found most interesting is that despite knowing that these are news photos, they all have a newsy feel to them. I think a large part of that is due to the […]

Process post #5: incorporating more transmedia integration

My plan for incorporating more trans media integration into my online publication is to utilize my social media accounts that can reach out to a larger audience. I have three main sources of extending content out to an audience which is Instagram, Facebook, and Twitter. Among these three, twitter is the weakest audience engagement tool that I have because I do not have a large following or fan base. I have “engagements” and “impression” from twitter analytics, however this is not a stable channel that can re-direct people to my blog.

Facebook on the other hand allows me to reach a larger audience because I already have a large friends base who may be interested in what I have to write or share. Primarily, I share entertainment videos or photos, but I still get a large portion of notifications, comments and engagements when I post my opinions. On Facebook I have created videos and posts that have reached thousands of users, and if I can redirect traffic to my blog I can have much more people engaged with my articles and stories. Although this may appear exciting the views are from random users who may or may not just be scrolling past. So when determining who my audience is, Instagram is my best option.

I have Instagram as my strongest cross media channel because this is where I am most active and interactive with users. I share weekly photos or videos that reach hundreds to thousands of people and this can be easily redirected to my blog by allowing people to follow a link. I find Instagram as the best way to reach out to users because more people are engaged with Instagram rather than with Facebook. The people who follow me on Instagram already have a preference to like what I post, which does not require me to choose who my audience is anymore. On there, my audience is already determined, thus driving more interest and engagement to my posts.

Transmedia Integration

I’ve talked a little bit about what social media platforms I’m choosing to use in previous blog posts but here I’m going to dive a little deeper into those that I have chosen and those that I may use in the future and why. My primary medium of choice for social media is Instagram. It […]

Peer Review #3: Sanasatosh

Hi Sana,

I really enjoy the theme style that you have chosen for your blog. The navigation menu is clear and accessible which highlights how you want your readers to be comfortable when they approach your site. I like how the home page is simple and short. Readers are not bombarded with information and there is a good use of white space (or in this case black space) between your content sections.

The slide deck on your front page is a powerful feature on your website. It slides through images and content which allows the reader a glimpse of what they are about to read. To improve this feature, perhaps have an option somewhere on the slide deck that lets readers quickly select which slide deck they may want to go to. Some readers process information faster than others, and this option will allow the faster readers to quickly find what they are interested in, rather than to wait for the next slide to see if they like it.

Upon scrolling down your site, I noticed there is a gap of awkward space that is not visually occupied by something.

Perhaps it is something to do with the theme or coding. However, if you could reduce this white space so that more of the content below can be brought up, your blog would come across as much more concise, and it may capture audience attention more effectively.

I like the widget that you used which separates your posts, tags, and comments. The icons that represents those respective categories is effective in capturing readers attention and invites us to click on it. It creates a feeling of curiosity that drives readers to find out more about whats behind them. The word bank under the tags section is a unique way to view keywords so readers can understand the overall picture of your website as a whole. I have not came across many blogs who use this feature, so kudos to you for implementing it.

Your social media links and contact icons are effectively positioned throughout your site. I think it provides a sense of sincerity and candidness for allowing readers to reach you so effectively. I am a little unsure of what the purpose of the search bar is. I feel that your blog may not require search engines because users do not search for information posts off of personal blogs. I would suggest to potentially include a calendar of events you may be attending or another widget that can capture more of who you are as an author.

Overall, there is plenty of good content, and visuals that accompany it. I enjoyed reading through your blog and  learning about your travel adventures. I am excited to see how you improve your website and take it to the next level.

Visit Sana’s Site here:


Peer Review #3

Lets start by saying everyone should check out Enoch’s blog “On the faithful journey” via http://enochcheung.ca/. The content of his blog is about him being of Christian faith and how his experiences shape his journey and relevance to his lord and saviour, Jesus Christ. His blog is strictly a space for his own personal reflections so it would be difficult to say that his intention was to market his journey to a particular audience. However, people of Christian faith could be greatly interested and intrigued as to hear/read about his story. The way he could market it is to appeal to like-minded individuals who might share a similar situation that he is also going through. The demographic could be people of his age or students in general because it is an easier point of reference to know someone that is also going to school and is dealing with understanding Christianity more comprehensively.

I myself am in no position to explain Enoch’s interactions with Christian faith but I can see that his engagement with his site is reflective of his connection to Christianity. In his blog posts, he asks really high-level, thought-provoking questions that are relevant to anybody regardless of religion. It is important to question the world and the society we live in as only we can make about the change of our lives. Obviously Enoch is not to the level of a pastor as he is only a frequent church-goer but his posts seemingly ask an imaginary audience to seek an answer that he may/may not want to hear. I believe with asking thought-provoking questions within his blog posts and the acquisition of a suitable audience, he can really drive the engagement level as people can comment on posts and give their input in the questions he asks.

The design of his site is simple in a good way because there does not need to be any flashy images or ads as his content is distinctly personal to put those distractions would deprive his audience of the story he is trying to convey. He has paid great attention to detail as each page has an image befitting of what it is about. An example being a pen + notepad image in relation to his personal reflections and blog posts. On the main home page, only his blog posts are visible and none of the PUB101 content is apparent until you click to the menu. It is a smart move as his audience would not be as interested in his school course work as much as his reflective blog content. My only gripe with his site is that the “Home” menu button is redundant as clicking “Enoch Cheung” button on the top left corner does the exact same thing.

I have much to learn from Enoch’s management of his site as it is clutter-free and well-organized. His site has vast potential to reach a Christian-based audience and I believe that making it strictly personal may hinder the possibility of audience interaction. I am not a religious person but I will continue to visit Enoch’s blog as it might give me insight as to how one interacts with Christian faith. Well done and continue posting content!

Go Google Analytics!

Google Analytics is alive and well on my site and boy is it interesting! I am way more intrigued in seeing who is visiting my website than I thought I’d be and even more surprised (and super pleased) to see that people actually are visiting it! When we first installed Google Analytics there wasn’t much […]

Review: My Year of Humility

This week I am reviewing Simba’s website which is a blog featuring the topic of humility as its centerpiece. My first impression of his website is that it is clean and simple. The navigation is very straightforward and easy to follow. I felt like I was able to quickly find everything I was looking for. […]