Carly Camera is a beautifully curated photography based blog that also outlines the extensive creative process behind photography. Carly has done a wonderful job of designing a blog that show cases her photography, as well as everything that goes into each and every one of her photos. Carly’s blog proves that there is so much more that goes into photography than just a simple point and shoot, and her brand defiantly reflects this.
Upon first entering her blog, Carly’s audience is greeted with a beautifully simple home page .
This homepage does an excellent job of brining people into her blog because it clearly has content “above the fold”, meaning the viewer can start to see things before scrolling down. I especially appreciate that her video shows up in her side bar without needing to scroll down.
Her home page also introduces her audience to her brand logo at the top of her blog. This is one of the first things I saw, and I really enjoyed this. The colours of her blog make sense, and are pleasing to the eye. Carly has used the design tip of having one accent colour among mostly neutral shades, and it was incredibly smart for her to make her accent something as memorable and uplifting as orange.
This brand logo however, appears to be the second iteration of her brand logo. Looking at Jankay Lee’s peer review of Carly’s blog, I was able to see the first version of her brand logo.
I can say that I really liked the first iteration of her logo, but I definitely see why she rebranded her logo. The new Image she is using for her brand identifier definitely tells her audience that her brand is about photography. I do wish however, that this image was a larger and more prominent part of her blog, because it is such a creative and well defined image.
Personally, I love Carly’s content. Her photos are beautiful, but she also to not just be a photographer. Carly is also an incredibly talented and creative person, and her blog depicts this. I’m not a photographer, and I found it very easy to read and understand her photos. I was even able to put her post about editing photos to some use, and I tried to edit a photo or two using her tips and some of her suggested apps.
Beyond my personal feelings however, Carly’s content does an awesome job of pulling in her viewer. Because her content goes beyond photography, and bleeds into the world of creative design as well; She has expanded her audience from those looking to simply consume photography, and she has provided a space for photographers who are looking for tips and tricks as well.Her content is unique, consistent, and she definitely remains “on brand” in her content. She has clearly worked to further develop her brand with her content.
Carly’s blog is one that benefits from social media use, and she definitely uses this to her advantage with her use of Pintrest, VSCO, and Instagram.
Overall, I found Carly’s blog to be easy to navigate and easy to comprehend. I loved her design and her continuous colour scheme, and I can clearly see her brand in her content. The only thing I’d change is I would change her links so they open in separate windows, this way her viewers don’t have to be constantly hitting the back button, and can instead just toggle between tabs.
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