I have always want to create a blog, for my writings, drawings, music, and everything I love and am passionate about. I never seem to be able to keep up and continue what I have started previously. As I brainstorm about the site in September, I want it to be about something that I am currently most passionate about so that it would be a motivation for me to continue.
My site is mainly about Korean language and K-pop, as these two are my current greatest passion. I have always liked learning about different cultures, and I believe that there’s nothing better than learning a culture through its language. Also, Korean culture has been rapidly expanding to countries outside of Asia in recent years, especially through K-pop. I thought it would be nice to write about the K-pop groups that I like and know well on my site as a way to promote the pop culture. It is also a good way for myself to express my passion in a way that I can’t really do in real life.
In John Suler’s The Online Disinhibition Effect, he talks about how the anonymity and invisibility of media users affect the behaviour of themselves. I think these two disinhibition matches with my reasons to post online most. I only started engaging in Korean and K-pop culture about 5 years ago, and there isn’t many people around me who share the passion. There are instances when I want to express how much this passion means to me, but only to be returned with ignorance and disinterest. It has caused me to have second thoughts before talking about it in real life in front of people. As I post online on my site, I am one step removed from the possible audiences of my blog. The audiences do not know me in real life, meaning that I don’t have to worry about how they see me as they read the posts. Also, it also gives them a choice of selection; they can simply leave the site if they are not interested. It gives me the choice of sharing this passion with people of similar interests.
The audiences I originally target are people who are interested in K-pop and Korean culture. I have not started promoting my site on any social media, so the views of the site are still pretty low. There has been audiences from different parts of the world according to Google Analytics, but the return rate has been low. I think it is because of the small amount of content that causes this, and also my irregular updates. I want to introduce the culture in a relaxed and fun way so that people wouldn’t be overwhelmed, which is why I decided to write about K-pop. I also try to keep the language I use in the posts relaxed and fun while being informative. By using appropriate photos and videos, it would possibly increase the audiences interest in the topic and posts they are reading.
Mike Allton, a content marketing practitioner, has written a post on benefits of using images in blogs. He mentions that images encourage social media sharing, creating emotional connection, and making the blog more memorable. I strongly believe in this because I have experienced the same effect. Most of the blogs I do follow are strong on the visual aspect, and I would visit the blogs solely for the images even if there is no updates. My blog is still a little bit weak on the variety of images. Also, the theme of my blog does not allow me to include images in the excepts of the posts, making it less attractive to audiences.
As I mentioned above, I have not expanded my blog to other mainstream social media. One of the reasons is because I want to separate my personal social media accounts from this blog, and I have yet to create social media accounts for my online self. In Mary Meeker’s report on internet trends, global internet user has grown from around 15% in 2010 to almost 30% in 2016. There’s also a huge increase in mobile phone usage from 0.4 hour per day to 3.1 hour per day. Nowadays, many people choose to access social media and other information through their smart phones. I think that it is important for me to further expand my online personality into other social media if I are to continue developing and elaborate my online presence.
Looking forward, I want to continue blogging and developing my online self. My first goal would be to develop a schedule for regular postings. This is one of the biggest flaw of my blog right now. To do so, I think I should have a number of posts contents ready to be post regularly so that even when I am too busy to write new posts, I can still post something. The other thing I want to do is to create other social media accounts and link it to the blog, so that I would have a more elaborated and wholesome online presence. This would be a bit more difficult to achieve because of the amount of work it involves, but I would like to try. I once thought that publishing online is not a difficult thing. But after actually trying my hands at it, I realise how complicated it could be if I do it seriously.
Mary Meeker. 2017. “2017 Internet Trends Report.” http://www.kpcb.com/internet-trends
Suler, John. 2004. “The Online Disinhibition Effect.” Available from: Cyberpsychology & behavior 7.3 (2004): 321-326. http://truecenterpublishing.com/psycyber/disinhibit.html
Mike Allton. 2013. “10 Benefits of Using Images in Blogs.” https://www.thesocialmediahat.com/article/10-benefits-using-images-blogs