This week in class we discussed analytics. I thought I would discuss my experience creating viral content for another class, and how I intend to apply what I learned to my own blog.
I am currently taking CMNS 353: Topics In Technology and Society. My professor for this course asked us to write viral content. To do so, most students wrote a Buzzfeed post. Anyone who received over a thousand views on their piece was rewarded with bonus marks.
I was constantly referring to my Buzzfeed analytics to see how far my writing was reaching.
Writing the piece was interesting. Just as I am expected to do with my blog, our article needed to target a specific audience. It also had to be related to social media. As a student addicted to the Internet, I decided to write about struggles students face online. On both my blog and on Buzzfeed, I made my work personal, as I am more likely to promote to and resonate with those I relate to. After settling on a topic, I expected writing the piece to be easy. As we all know, most successful Buzzfeed posts are extremely simplistic. They are typically formatted as a list with headings, pictures and brief descriptions. However, I found it somewhat difficult to write like this. It was difficult to be concise and entertaining. When writing content accessible to your virtual networks, it is a little more difficult to be confident in your content. You know other people will actually be reading this!
I began to promote my piece by sending the link to my boyfriend, family and group chat with several of my close friends. My close connections frequently revisited the page. Although this significantly boosted my article’s social lift, my article needed to reach further to get a thousand views. So, I began sharing my piece on Facebook. Instead of posting the link as my status, I posted it to a large female empowerment Facebook group called Inpower 2.0. Many of the women in the group are similar to me; everyone is fairly young, and lots of them are enrolled in university. I decided to ask these women to help me reach my view count, and they provided incredible support. Immediately after I posted, my view count skyrocketed as people began to visit and share my work. In just over a week, I went from 44 views to 908, and my analytics showed that most of my audience was brought to my article via Facebook. My article eventually stopped receiving traffic via Inpower 2.0. referrals, and I posted my link once again to another group. Within minutes, I had reached a thousand views.
Promoting Carly Camera…
Through this Buzzfeed assignment, I learned the power of networking. To increase traffic to my blog, I intend to share my cyber infrastructure with my network, which includes my friends, family, classmates and online communites.
Now that you have read about the process, please take a look at my Buzzfeed article!