Link: Makeup Your Mind, by JordanAnne
When I first arrived to JordanAnne’s website, I landed on her About page. I think that, in most cases, this would not be the best choice of landing page but in hers, it works because the overarching theme of the blog is about her experiences with makeup and her thoughts on self care too. For this reason solely, the reader needs to at least have some trust in JordanAnne and thus, it makes sense for them to get to know her first. I would say this is a good marketability choice on her part because she bridges a connection between herself and the reader immediately when they click on her URL.
Title, Slogan, and Categories
The title of her blog is very well thought out, I love how I knew immediately what she was going to be focusing on just from reading the title alone. However, I do think that the slogan seems a tad confusing: “Turning Looking Good, Into To Feeling Good.” I think what she means to say is: Turning looking good into feeling good.
When you hover over the main title, the typeface turns to a yellow, but not one that matches the JA logo. This yellow is more golden than the JA logo. I would recommend changing the hover yellow to match the JA logo because it would unite the overall theme and website design better.
I would advise that JordanAnne delete the “Posts” category and rename the “Categories” category to Posts. This makes more sense than what she currently has because “Posts” is such a generic title name and “Categories” is kind of just an odd name for a category.
In addition, I don’t think that she needs Self-Care Sunday to have any subcategories so she should try to get rid of the #SelfCareSunday from the categories. Although it is a necessary tag, it doesn’t need to be in the categories. Self-Care Sunday should be a single page within the categories.
I will say that I think it was very clever of JordanAnne to divide up her self-care posts from her makeup posts because her vision is all about this dichotomy between the two.
Creative Layout and Design
The colour scheme is very calculated and well decided in that I, the reader, was able to easily pick out the pink/grey floral vibes and overall theme of the website. There is however, a little too much white space which takes away from the content. I think that the blog would benefit from making the wallpaper larger and maybe adding a background image or colour to bring the readers in. With such a decisive theme, JordanAnne is able to present herself as a blogger who knows what they are about because readers are looking at such a collective idea, rather than a mess of just everything.
I like how the sidebar is set up but I do not know if the “Recent Comments” section is really a necessary part that JordanAnne needs because it just ends up crowding the sidebar section with comments that the reader may not want to see.
I would suggest making the social media icons bigger if possible because I could barely see them when I was scrolling down the page. I think it was very smart to post them though because it allows for her readers to get a better sense of who she is, away from her blog.
The JA logo is very nicely designed, however, there are two of them on this page. I would suggest removing one of them, preferably the one in the center because it takes away from JordanAnne herself and brings too much white space along with it.
I liked how the first sentence alone lays everything out so well that I knew exactly what was in store for me with this blog. I think that it is very important that this section was written in first-person because the readers are expecting to build a connection with a writer for a blog of such context.
I would also suggest changing “Most of all, hope…” to “Most of all, I hope…”
I love how there is an individual page separate from the About one, about her vision for the blog/website, I wish I was smart enough to have thought of such an idea. This really goes well with her overall blog theme because her goal is to help her readers feel good while looking good and for them to get a better understanding of who she is, they can go to her About page but to get a better idea of what she wants to do and her intentions, they can go to her My Vision page.
I would suggest changing “…with one simple goal, Unapologetic happiness” to “…with one simple goal: unapologetic happiness.”
I wanted to give a heads up that this page goes nowhere, and so I would urge JordanAnne to deal with this issue first because the bond between her and her readers depends on this kind of feedback.
Self Care Sunday
Self-Care does have a hyphen in between Self and Care, however, I do not know if JordanAnne is following the dictionary’s rules, it’s honestly not that big of a deal if she is or isn’t because she isn’t spelling the word wrong. What an amazing idea though, she has done such a great job fleshing out her content so that her readers have a good understanding of what she is blogging about and who she is as a writer. This is what makes her marketability so great. She can not only promote beauty products and services on her blog, but also retreats and fun things to do and places to go because she is all about looking and feeling great.
Making it a specified day post is so smart for marketability reasons because she will see that there will be an influx of users who visit her blog on Sunday. If she continues with this smart idea, she is able to promote content to her readers with the help of brands who support her. Overall, very smart to go through with such a concept.
I don’t think that she needs to number her SCS posts because they already have date stamps which differentiates them from one another. I also don’t think that she needs to sue the same SCS logo for every post, she should try keeping it at the top of the page on the left sidebar. But if she chooses to keep them for every post, she should make sure that they are all centered and that the earlier posts have the same SCS logo as the later ones.
Overall, I must say how much I enjoyed reading JordanAnne’s blog because she knows who she is and what she wants out of the experience. Because of this, her marketability is so high. She is able to blog about beauty products but she doesn’t have to be limited to that because she has this whole other half of her blog which is about feeling good, she could talk about anything regarding feeling good like food, places to go, and even her own tips and suggestions. This is all in part, because of how fleshed out her content is. She has a wide variety of stuff she talks about but she isn’t that type of blogger who goes straight from left field to right, she revolves around her vision, to blog about beauty and self-care. I see her reaching mainly young adults and teenagers because of her own age and experiences but I don’t think her audience is limited to just that. She reviews beauty products which any beauty product lover can resonate with. This is what makes her so marketable. She is a chameleon in a sense, because you cannot really limit what her content is about into a single box.