Tag Archives: peer reviews

Peer Review #3 – Goode Eats

With a witty play on one of my favourite food network TV shows, Lauren’s blog “Goode Eats” is well developed and shows her online personality well.

As Lauren states in her “Audience” post, her intended audience is most likely foodies living in the Vancouver area. Goode Eats is an extremely marketable blog towards that audience, since her blog is about, well (if the Food Network pun title didn’t ring any bells to you) –  food.

The content Lauren produces on her blog is really well suited towards her intended audience. She posts about places where she goes to eat and details her experience very clearly, adding pictures and her own fun reactions and opinions. The pictures added to her posts of the beautiful decor or the appetizing looking food makes them engaging and fun to read. As well, the tone that Lauren writes her posts in is very simple, easy to understand, and amusing. Going through her whole blog, there has not been a single post where I have been bored and felt like I wanted to click away (not even the process posts for some odd reason!).

Her blog is not only appealing to her intended target audience, but I believe it appeals to quite a lot of people – take a look yourself! Simply just looking at her pictures of food and reading her blog has made me hungry and wanting to visit the places she posts about.

A small problem with her content is that there are quite a few grammar errors scattered throughout her posts, some of them being typos or just oddly worded phrases (they are quite minor so it’s not a big deal) but they are scattered throughout too many posts to link specific instances of them all.

Another thing Lauren does extremely well in her blog marketing wise is that when she leaves a favourable review, she links the addresses and websites of the places where she goes to eat. This optimizes her chance of getting affliates and sponsors from places who may want her to review it in the future! She also lists the prices of the food she orders which is good for any prospective foodies wanting to eat at the places on her blog so they know what to expect budget-wise! Lauren also fittingly is leaving hashtags at the bottom of all her posts – a smart move which increases the possibility of her blog showing up through a search engine.

Overall, Lauren’s blog is very solid from a marketing perspective.

Design wise, her blog is quite easy to navigate and looks very cute. The logo Lauren has made and uploaded as her header fits extremely well onto her theme and it makes the blog seem much more cohesive and professional! The combination of the cutlery symbols + type outlining what is on her blog is wonderful for branding and is in fact what many small companies do when starting out before gaining recognition (because when starting out a logo itself is not recognizable enough to an audience). There are a few minor issues with the navigability, however.

One is that the names of the top menus are a bit confusing.

After clicking through them I can understand what the ‘Get Your Grub On‘ and the ‘You Cooked?!‘ categories are (although I suggest taking out the You Cooked?! category if there are not going to be any cooking posts), but I am still not exactly sure what the Get Your Buzz On category means. That could be confusing to a reader opening your blog who does not have the patience to click through the categories to figure out what they mean, so I suggest renaming them something that is better understood.

The Instagram-esque grid sidebar gallery full of pictures of food is a nice touch! The feed doesn’t clash with the blog theme at all, since the pictures are all earthy, muted, natural colours (which is what seems to be the overall colour scheme of her theme), and the preview pictures of food look delicious, keeping a potential reader of the blog’s interest.

As well, Lauren links her actual Instagram below, which is a smart marketing move especially for foodies, where Instagram is a major platform for gaining an audience. Something I would suggest design-wise, however, is to either add more social media links where the Instagram widget is, or to get rid of that widget and link the Instagram account separately. This is only because the widget container looks quite empty, having a black border around the Instagram link but nothing else filling the space making it look empty and a little bit awkward.

Overall, Lauren’s blog “Goode Eats” does amazingly well, and very appropriately tailored to suit her intended audience. Her blog is super cute, really engaging and I loved going through it! From a marketing perspective, her blog does a good job selling itself to the reader, as well as giving herself the possibility of promotional opportunities from places she reviews.

Peer Review #3

For the third peer review, we were told to review the “website’s marketability to their intended audience group” of one of our assigned peers. I was assigned to review Helen’s blog which is mostly about her life, as well as “sharing fun DIYs, fashion inspirations, fitness tips, and more”. From my point of view, her audience group would most likely be consisted of girls from the age of 12-20. Although her blog is mostly about beauty and leans towards girls, the idea of DIY’s is great because it’s suited for anyone. I’m not sure if her content is only relevant to females, but the post about “Crafts” and “Lifestyle” could be significant to anyone.

From my perspective, Helen’s blog has the potential to gain many viewers! The posts about the reviews of products and clothing are great to inform readers if the products and clothing are worth buying. For example, she reviewed the Bumble and Bumble Hairdresser’s Invisible Oil and a bunch of Active wear. These reviews are great because if anyone is uncertain on whether a product works or not, they could read the reviews Helen has posted. I also love how Helen goes in depth of the each product and tells her audience how it works, if it’s worth buying, and where to purchase it. This is just a suggestion, but maybe once Helen gains enough followers, she could allow her audience to recommend different products to review. Another suggestion is to review products that are trending on the internet and possibly new products that people are hesitant to try. Although the products Helen chooses to review are amazing, the following could increase if she review things people suggest, know of, or have been wanting to try.

I’m uncertain if Helen only wanted her post to appeal to girls, but an idea to gain a following for both genders is to make more DIY’s or just life hacks the posts would interest anyone.  The “Lifestyle” posts are also another way to gain a male followers and the idea of posting about her favourite YouTubers is suited for a broader audience.



Peer review #3

Shaun Gill http://iamshaungill.com/

    Shaun with his blog IAMSHAUNGILL draws the viewer in from the front page. It is marketed to two apparent audiences: young people looking for music, fun, and advice, and anyone who might be looking for a male model for photographs. It is better attuned to the audience of young people, as the existence of music mixes and other fun elements make it seem less professional. However, for both audiences, the use of graphics, photos, and hip GIFs from popular cult films is very eye-catching. The great graphic design is essential in a blog, mainly if the blogger has the moxie to go for a really unique individual look, as it can discourage others from appropriating one’s attitude, ideas, or material; a blog that stands out visually has the personality to avoid being plagiarized (Hurst, 2016). IAMSHAUNGILL’s look is immediately visually striking, using a photo of (presumably) the author looking directly at the camera with an intense, somewhat ambiguous look. The look doesn’t immediately push the viewer away, as it is not entirely hostile; but it isn’t overly friendly, either. It is more intriguing, making the viewer wonder what kind of attitude a person with such an ambiguous expression is going to radiate through the prose. Are they going to be as attractive as the photo? More approachable?

    The video primer also advises that each blog post should use an image in each post; posts without any unique visual element do not draw in the eye and make the reader curious. The primer also argues against looking clip art, as it tends to use dated; if you do use clip art, it should at least be stylistically consistent within the blog, or at least within the post (Hurst, 2016). IAMSHAUNGILL uses more great visual elements in the listing for each article on the front page, including a very professional looking photo of the author on the “portfolio” link and a very engaging, crazy movie GIF for the latest post, and some very attractive pink neon letters on black to draw the reader into the “No Bad Vibes” post. The front page of this blog follows the advice we have learned so far, but without being obvious that it is following rules. It simply looks good and is engaging visually.

    The posts themselves are more of a mixed bag. The “No Bad Vibes” feature, which is a weekly mix drawn from the author’s Spotify, is only going to be engaging to readers who share the author’s taste, and yet find it original enough to supply them with new songs to listen to. This is risky, as few people have the same taste, and pop music is pretty well disseminated. The latest post is a personal post, which is very positive and upbeat but a bit vague and hard to glean much specific information from. All in all this blog shows a great deal of creative literacy (Norman, 2018). It is a great-looking platform that is sure to do a great job as it fills up with content. However, it needs to pick one audience: people looking for models, or young people looking for fun.


Hurst, A. (Director). (2016, May 21). Upgrade Your Graphics [Video file]. Retrieved from https://www.youtube.com/watch?v=jywS21cDz_A&index=6&list=PLZAuW5ZP5ImWeQeefPOeZ6zj_KUGsp0PD&t=0s

Norman, S. (2018, February 21). Lecture Files Week Six: Digital Literacy.

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Peer Review 3


Shazia in her week five’s process blog post (http://shaponders.com/posiel/week-5-my-imagined-audience/ ) says that her content/site is aimed for 18-25 year old students of international background, also “Vancouver foodies” who like coffee.  Her set up of the site is meant to remind the site visitors of Instagram; she says this is because she believes Instagram is the most popular social media platform.  Scrolling through her different category pages I do see the nod to the Instagram format; the posts are displayed on a grid with three columns.  Something I notice and am wondering about is why there are no pictures featured with her blog posts in the initial inventory.  Her concept opens a very good opportunity for pictures, of the food she’s having, the places she’s visiting.  Her content inventory right now is black and white, and only text.  She has some very interesting posts, but because there is not a lot of stimulation, as a reader I am not as excited to click on her posts as I know I could be.  In her week six post (http://shaponders.com/posiel/week-6-changes-in-design/)  I read her rationalization for not having the pictures on her homepage, but I would have to lovingly, gently disagree.  While the lack of pictures may seem more professional as she says, the vibe I get from her posts is not of professionalism, but of personal interests and passions.  I think the lack of pictures on the homepage take from the personality of her posts.  Just the black and white text in my opinion leaves her audience less to relate with and be excited by.  In addition to engaging her readers, the images also are important for distinguishing her posts from one another (its contents).

For marketability I think this presence has good potential to draw an audience.  Vancouver is a great place to have this site rooted in.  The food scene is pretty diverse and really great here.  I think a challenge for Shazia is making her food/travel/thought blog stand out from the many others out there.  There are lots of food/thought blogs out there, she has to present herself in a way that no one else has yet.  She envisions her audience to be of international descent, I think that there is not a whole lot of this influence in her online presence yet (her posts, site design).  I’m having a hard time picking out specific decisions made for drawing the audience she intends (the international part of it anyway).  In her week 5 process post that I previously linked she mentioned that she’s imagining a large part of her audience to be East African students.  I think she could start acting on this demographic by going to places that specialize in East African cuisine, and writing about that.

In one of her posts she mentioned that she has an Instagram for this site. I think that that is a really great idea!  If she has an Instagram for this site though, why is her site following an Instagram-like format?  I think if she already has an Instagram for this site, having the format of this presence also like Instagram, it might get repetitive and boring for her visitors (in my opinion).  Because she already has an Instagram I think she could try something new with her site’s format; something that compliments her Instagram presence, enhances it, but it not be too similar.

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Peer Review #3- Honestlynaomi

First Impressions

This week, I’ll be reviewing Naomi’s blog, honestlynaomi.com, with a focus on marketability. My first impression of Naomi’s site is that it is clean, elegant, and easy to navigate. Naomi has implemented a pop of colour in her logo, as well as a personal tagline that reads “daily doses of my lifestyle and pop culture, with a little sarcasm mixed in.” As a reader, I immediately know that this will be a personal and lifestyle blog, and I can decide whether I would like to explore further based on this initial information.

Logo and tagline of honestlynaomi.com

I think that Naomi’s blog will attract females in their late teens to mid-twenties, especially those who are interested in fashion, food, travel, and the post-secondary experience. I like how Naomi has explicitly outlined her target audience on her “About” page, which reads “if you love fashion, food, and travel you’ll feel right at home here.” Through this statement, Naomi recognizes that “a public is self-organized… it exists by virtue of being addressed” (Michael Warner, 2010, p. 413). By addressing her audience in both the “About” page and in the sidebar, Naomi has effectively acknowledged and welcomed her audience.


Sidebar widget on honestlynaomi.com

Naomi’s site is a personal and lifestyle blog; therefore, the marketability of the site rests on Naomi herself. I think she has done a great job in this area – she has a descriptive “About” page, a sidebar featuring a personal message and photo, and a customized logo. I think that the personal photograph in the sidebar is a nice touch that humanizes Naomi and allows her audience to put a face to her posts. In “How To Survive the Digital Apocalypse”, Travis Gertz (2015) raises concerns that we have designed ourselves into a corner by being reliant on design choices created by machines. By customizing her logo, sidebar, and theme, Naomi has addressed the concern that “originality is risky” (Gertz, 2015).

I suggest that Naomi post content more frequently and consistently, especially if she is looking to monetize her blog in the future. This would increase the amount of traffic on her blog as well as show potential sponsors that she is dedicated to her site.


Naomi’s blog currently features two posts. So far, Naomi’s posts have explored her personal life and food. These topics are broad enough that they will appeal to a range of individuals including her target audience. In order to increase readership in the future, I suggest that Naomi monitor her Google Analytics after posting some more content. This will allow her to determine which posts receive the most traffic. In turn, she can tailor her content to reflect what her audience is interacting with the most.

Layout and Site Structure

The menu consists of four major categories: “Life”, “Food”, “Fashion and Beauty”, and “Travel”. One suggestion I have is to reduce the number of categories until more content has been posted. I suggest removing the “Travel” category because it does not feature any posts, and I think that most users navigate away from websites once they reach an empty category or a broken link. By removing unnecessary categories, Naomi can enhance user flow within her blog. In turn, Naomi will enhance the marketability of her site by keeping users on her blog for longer periods of time.

Blank “Travel” category

As a reader, I was a bit confused by the “Fashion and Beauty” category – it consists of a few images of clothing and make-up, but the images are not accompanied by any text or description. This can be easily addressed by incorporating these images into a text post and providing links to the products. As a result, Naomi would increase the content on her blog, as well as provide potential opportunities for affiliate marketing.

Social Media

At this point, Naomi has not integrated any forms of social media onto her site. I would recommend incorporating at least one social media platform using the widget feature. In “Publics and Counter-Publics”, Michael Warner (2002) posits that “no single text can create a public… nor can a single voice, a single genre, or a single medium” (p. 420). By incorporating social media widgets onto his site, Naomi would interact with her audience through various mediums in order to contribute to the “reflexive circulation of discourse” that is required of a public (Warner,  2002, p. 420).


I think that Naomi has done a great job designing her site with her target audience in mind. Naomi’s audience likely consists of young females who are students or hold part-time jobs. This is an audience that does not want to exert too much time or energy navigating a website. Naomi’s blog is great in this regard – the design is clean, there is minimal unnecessary content, and the blog is easy to navigate. One minor suggestion I have is to clean up the “About” page by removing the comment box. The comment box creates a lot of unnecessary clutter and throws off the visual equilibrium of the page.


Overall, I enjoyed reading Naomi’s posts and I think that she is off to a great start. One thing that stood out to me was how Naomi directly addresses her audience in her “About” section and in the sidebar. As a reader, this acknowledgement made me welcomed and appreciated. There are a few minor changes that can be made to the menu and “About” page, but this can be done fairly quickly. I look forward to reading more of Naomi’s content in the future!

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Peer Review #3

The Pawer of Photography

For my third peer review, I will be reviewing Matan’s blog, The Pawer of Photography, focusing on his site’s marketability.

I actually remember talking to Matan during the speed dating exercise that we did early on in the semester because his blog name is so catchy. Like I mentioned in my review of Lauren’s blog, Goode Eats, I am jealous that his last name can be used as a pun. Lucky people.

Anyway, first impressions of Matan’s blog: it reminds me of Instagram. Since his site is a photography site, this is to be expected. I really enjoy the simplicity of the site.


The marketability of Matan’s website is a bit questionable because it seems that his website is just for himself as a place to store his work, as per his About page. However, I see a lot of potential for this site to be used as a way to attract clients or employers by using the site as a portfolio to showcase his work rather than simply store it. At the moment, the site seems to be more of a private space, rather than a public one. As Warner (2002) writes, “[a] public is self-organized . . . [i]t exists by virtue of being addressed” (p. 413). Thus, since the site is made publicly available, it should be treated as a public space! I would suggest interacting with your site guests through each photo post through your captions/write-ups underneath. At the moment, it appears that most have very generic captions; I feel the most connected to Matan in his posts where he writes more than just a line or two.


Going off what I just said, here are some examples of the write-ups underneath Matan’s photo posts:

Screenshot of Matan’s “Lantern” post.
Screenshot of Matan’s “Seafoam” post.
Screenshot of Matan’s “Seabreeze” post.

As you can see, Matan’s Lantern post lacks engagement with his readers whereas his Seafoam post does a bit of a better job because it asks a sort of rhetorical question. I really like his Seabreeze post because it gives us a better idea of who he is. However, depending on who his target audience is (if any) I would change up the information I share – perhaps add more information about the type of photography you like to do and why? Regardless of who his target audience is, I think Matan should be mindful that this site is available to the public and thus his posts should reflect that and address an audience!


In terms of design, I think that the site is very simple and easy to navigate. Couple of things that I would suggest he change are the background of the website (instead of the mountain image, I think the site would look a lot better if a solid colour background is used) and to change the size of the photos in the photo posts, as they are very large and take up the entire screen on my laptop.

A screenshot of one of Matan’s posts, which is super zoomed out – this is because I would not be able to see the photo in its entirety otherwise.

One other suggestion I have is to not categorize all of his photo posts under “photography” – it is pretty self-explanatory that this blog is a photography blog. Instead, I would categorize the photos by the type of photography (e.g. “street photography”, “nature”). It would help clean up the blog and serve as useful for his readers, who may be looking for certain types of photos.

To Conclude…

Overall, I think Matan’s site is straight-forward and serve its purpose. In short, I would suggest: a) rethinking if he’d like to have this as a private or public space; b) catering his content towards an audience, if he so chooses to; c) reconsider his choice of background; d) resize photos; and e) add more specific categories and eliminate the general “photography” category.

Looking forward to see how Matan’s site improves!


Warner, M. (2002). Publics and counterpublics. Quarterly Journal of Speech 88(4), 413-425.

Peer Review: The Book Less Travelled

This week I have the pleasure of reviewing Ashley’s blog The Book Less Travelled. Her blog is all about Fantasy literature, full of reviews, author spotlights and fun reading challenges like the Rory Gilmore Reading Challenge. One of the first things I looked at for this review was Ashley’s social media accounts. From the content […]

Peer Review: Audiences & Channels

Subject: Theona Kennett | Blog: www.theonaevadnekennett.com

Layout and Site Structure

For now, the “Blog” category works as a good place to hold all her personal blog posts. But in the future, she may want to consider breaking up this category into more distinct groups based on her content. This could be something like “Vlogs” and “Travel”. The more content she creates, the easier it should be to put posts under assigned categories.

The header photo adds a strong personality to the blog. Her position and the title integrate well together. However, as I start the scroll down, that personality is lost as the blog design is reduced to her posts and whitespace. Her sidebar could be utilized better if it were made “sticky”, in that the bar would move along as readers scroll down the blog, never leaving the screen. This would help fill up the whitespace and add a stronger level of balance. Speaking of the sidebar, I love the “Corner of Fame” feature, in which she draws attention to other content creators she likes. This is a nice way to promote fellow bloggers and create a connection.

Usability and Design

Strong readability. The pixel size is big enough to read clearly, but not overpowering. She also separates her content into short, easily digestible paragraphs. One of our guest speakers, Mauve Pagé, discussed how performance, balance, rhythm, proportion/scale, contrast, and unity, all work together to shape the experience one has in engaging with websites. She explained how creating an online identity involves the use of consistent colours, fonts, style and theme of photos. This blog uses these elements successfully. 

I suggest she insert a “To the Top” arrow that will appear in the lower corner of her blog when readers have scrolled down enough. This will increase usability by allowing the reader to quickly navigate back to the start of her homepage.

I personally did not notice the social media icons at the bottom of the blog until much later in my time reviewing this website. Moving these icons to a more visible area would increase the chances of readers visiting and following her social media accounts. 


It is quite clear to me what kind of audience this blog is striving to attract. I see her content resonating with young girls, teens to early 20s, possibly just starting their post-secondary educations and looking for a blogger that they can see a bit of themselves in. Teddy’s blog posts address topics like starting college and the challenges that come along with it, vines, memes, and other various pop culture. These are all current trends which her target audience would be interested in, and if she is ever struggling to come up with new topics, she can always look at Google Trends, a resource that was brought up in our lecture on digital publics and the public sphere.


I liked the blog post “San Francisco Travel Diary” for her honest reflection of the city, the good and the bad from her perspective. In this particular post, I think it would be beneficial to include hyperlinks of the places she went to. By adding this, readers are given more valuable resources to draw from, and may even be inspired to take a trip to San Francisco themselves. I would love to see more travel posts. 

I advise her to remove the word “relatable” from her tagline “My relatable adolescent stream of consciousness”. Firstly, I think the word relatable should be used with caution as you don’t want to assume that your content will be relatable – this may rub readers the wrong way and I think it’s best to avoid it all together. In “Publics and Counterpublics“ by Michael Warner, Warner suggests to “put on a show and see who shows up.” Rather than starting a blog with a preconceived notion that your content will connect with others, try to produce posts that are entertaining to you, and from there, you can measure your reach through analytics. This tagline edit would also improve the flow of her title, making it a little less wordy.

One final piece of advice I have for Teddy to strengthen her overall brand marketability, is to explore more ways she can authentically and meaningfully express herself online. Pushing herself to dig deeper and reflect further on the experiences she shares with us, would really take her content to the next level. Another thing she can try is including hyperlinks to reliable sources that relate to her content, thus improving the value of her posts. I think she should continue to vlogging, as this seems like a passion of hers and a place she can really shine.

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second peer review

Pride & Joy

Hello Friends!

This week in our Publishing class we were asked to take a look at a website from a student in our neighboring tutorial, and take a closer look at their site design.


This week I had the pleasure of visiting a Lifestyle blog from Joyce titled Pride & Joy.

Her site, with the latest blog post titled “MEN GET PRAISED TOO MUCH FOR EXISTING” which you can find and agree with here. Her posts continue to talk about food reviews at Snowy Village!!! on Robson(my fave) and a fresh look at Carly Rae Jepsen’s music career.



After reading through a few blog posts of hers to get a sense of who she was, and what she cared about, I reasoned that her blog design appropriately fitted her content. In Week Four Lecture notes about Design from Suzanne Norman, there is a design principle called “Balance” which I think Joyce does really well. There is lots of white space in and around her blog, which allows her content to be the main focus, and deters any attention towards her posts.

The main page of her blog is symmetrical and her blog title “Pride and Joy” is nicely centered at the top in bold font. The movement throughout her blog is minimal, quick and linear; working your way through her blog is simple, as the menu is properly placed at the top which guides you through her posts and pages.



Joyce’s blog!!!

The proportion of her images to her text are balanced, one not overpowering the other. Each component on her blog whether it be a photo, video or paragraph, work well with each other to form “Unity”, another design principle described in Norman’s lecture files.

She has also chosen a typeface that goes well with her lifestyle theme, and fits her content well.


She captions, links and lists her media well, making it easy for the reader to identify which video is about what song for example; you are never left confused about how the media relates to the topic.



However, I think the white background may be too white, her title lacking some depth. Her opinions seem strong and important, so I am looking for that in the design of her website.

Perhaps some color to the front page would add contrast without being distracting

I feel some color, pattern or overhead image would break into the otherwise white space nicely, the change in rhythm wouldn’t be too overwhelming.


All in all, Joyce’ website is well put together, I will be looking forward to seeing what other posts she adds to her blog next, and to see any possible changes she makes 😊😊



Norman, S. ( 2018, February 1 ) “Some Consideration on Web Design and Type On Screens” Week Four Lecture Files – Design Retrieved from: http://posiel.com/author/suzanne/

Peer Review #2

For my second peer review I was assigned the website ‘Cami The Veggie.’ After first sight the website is very simple and easy to navigate. Personally I am a big fan of minimalism and simplicity, but I did find myself questioning whether or not this website may be to simple. The white background is very appealing to me, but possibly may take up too much space when looking at the website as a whole. There are many different ways in which parts of this space could be filled, including maybe the use of more photos, a sidebar or a header/logo. The overuse of white space on this website leads to the lack of a focal point, leaving my eye wandering and not quite sure where I should be looking first.

I love the simplicity of her navigation bar, the minimal amount of categories and pages makes navigating the site extremely simple and therefore enjoyable. I do not find myself lost or overwhelmed by this website which for me is very important as I am not the most  knowledgeable when it comes to technology. The ‘about’ section of this website is well done. I like how she chose to keep the description of her self and her website short yet also informative in regards to who she is and what can kind of content can be expected.

The content of her website is also well done, I love the casual tone of her writing as it seems to create a more personal relationship between her and her readers. I know that I as a reader feel as if she is speaking directly to me rather than to a mass unidentified audience. Though the basis of her posts seem to be very simple, Cami has a way of developing them into something of much more depth through her detailed descriptions. In her ‘Week 2’ post, she discusses a variety of engaging topics such as what she was eating, why she created this blog based around her daily diet as a vegetarian, the criticism she has opened her self up to by doing so and much more. This post specifically allows for the reader to get to know her as person a bit better, and shows many different angles that Cami could take in her future writing while also remaining consistent with the theme of her website.

Overall,  I very much enjoy this website and it seems to be coming along very well with a good layout in regards to organization and easy navigation as well as interesting and consistent content. My only critique is in regards to the design aspect of the blog and the overuse of white space – which can very easily be adjusted through the use of more photographs, a header, a sidebar or many other layout details.

Peer Review #2

For my second peer review, I evaluated the design and the layout of Joesph Chan’s website http://papijoseph.com/who’s website focuses on the life of student in Vancouver. The title of the website is pretty straight-forward as the opening banner states “Vancouver Student Living.”

At first glance of the website, the first thing I saw was the banner, which was a beautiful picture of train tracks in a pacific-northwest setting. The tagline on the left side of the picture states “Vancouver Student Living” and right below it, it states “Still waiting on Incredible’s 2.” After tying in all the elements of the website at first glance, I didn’t really know what this website was going to be about until I took a look at the about me section on his page. One change I recommend is that he change the caption under the main title to better orient view the content the website, rather it being a sporadic statement.

Scrolling down the page, I saw his all of his blogposts and I noticed they weren’t categorized under his website tabs. I thought that the home page was rather clustered because all of his content was gathered on to the main page. I feel like it would be easier just to feature some of the newer posts and his most views posts on the main page. The navigation of the website is rather easy but going back to all of his content being displayed on the main page, I feel like the navigation would be so much easier if the posts were categorized under the tabs.

The overall layout of the website is cohesive as it ties into the minimalism lifestyle that is associated with student living and Vancouver as a whole. The overall vibe of the website is rather casual and that can be seen through the his content. The blog posts I find are rather compressed in size and read like lists. I want to see his media content align with his written content and I feel like he needs to divert form the vertical framework and put his content in a horizontal framework, so it wouldn’t look so clustered.

I found the sidebar to be distracting because it was the equivalent size of the content that was displayed on his main page. I feel like since he had his social media tagged on the side bar, that was the cause of it. I suggest that he link his social media in his posts and include it in the closing remarks of his post’s.

Overall, I feel like Joesph’s page is rather cohesive in content and layout but the website as a whole needs to be tied to the content and right now, I feel like it’s rather tied away from the content and it’s simple fixes in navigation that would tie the website to the content. Tying the website to the theme of it is one of the suggestions I harp on and that can be done through changing the tagline. Also organizing the post’s under their tabs would reduce the cluster on the main page. The final suggestion is that he reduce the size of the sidebar because it is a distraction and diverts my eyes from the content.



Peer Review #2

First Impressions and Homepage
This week, I’ll be reviewing Sam’s blog, sgonline.ca, with a focus on design principles. My first impression is that the home page is fairly obscure and I’m not sure what the focus of the blog will be. The header, which looks like an image of Vancouver at night, features a title that says “Welcome!” and in the top left corner “Sam’s Publishing 101 Blog”. The bold white text against the dark Vancouver skyline creates a nice colour contrast. The text of the title and menu is clear and easy to read. However, it was a bit confusing trying to determine what the blog would focus on based on the header and title. I suggest changing the title or header to reflect something about the content in order to captivate and guide readers right off the bat.

Overall, it looks as though Sam hasn’t strayed too far from the default settings of his original theme. In “How To Survive the Digital Apocalypse”, Travis Gertz raises concerns that we have designed ourselves into a corner by being reliant on design choices created by machines. To address this concern, I think Sam can incorporate more of his personality and style into his design decisions.

Homepage of sgonline.ca

The home page also features an “About” section in which Sam introduces himself as a Communications student at Simon Fraser University who will be posting about class and his personal life. I like the personal description, but I think it could be incorporated into a sidebar using the widget feature as it is fairly short. This would free up room for Sam to feature some posts on his home page, and the featured posts might give readers a sense of what the blog is about. To clean up the home page a little bit, I think Sam should remove the comment box under the about section. The comment box creates a lot of unnecessary white space and throws off the visual equilibrium of the page. All of that said, I’m intrigued to see what topics will be discussed in Sam’s posts.

Site Structure
The structure of Sam’s blog is fairly straightforward. I noticed that the balance is a bit off on the homepage because the title is centered while the “About” section is aligned to the left. I’m not sure if this can be changed, but it might be something to look into.

Looking to the menu for some guidance, I can see that it features three categories: Home, Posiel, and Other. I think the “Other” category is a bit vague, and specifying it further would help guide readers. This could be done by separating the sub-categories into two main categories: “Video of the Week: and “Song of the Week”. I also think “Blog” could be a separate category, rather than falling under the “Posiel” tab. Placing the “Blog” category under “Posiel” creates an additional hurdle for readers, and some people might not check the drop-down to find the additional categories. I think it is especially important for Sam to have clear categories because there are no posts featured on the home page, and so the only way for readers to find content is via the menu.

Screencap of the main menu

I’m unable to make any comparisons between Sam’s theme and the default version because I can’t find the name of the theme anywhere on the blog. However, it seems as though Sam has customized the colours of his theme to include all black text with an orange accent. I like the use of the orange accent as it creates consistency throughout the site: the hover function, read more buttons, and tagged categories are all set to orange. One thing that I noticed is that Sam’s posts don’t feature any photos, and I think that this detracts from his ability to effectively use certain design principles. I think that incorporating photos would help Sam create balance and proportion.

I like the use of the sans-serif font as well as the size and spacing of the text. Overall, I find that it reads really well. Some people might not like the use of a sans-serif font for both the body and the header, but I find that they complement each other well on Sam’s blog.

I tested the responsiveness of Sam’s website through mobiletest.me. The layout is flexible and there are no major issues viewing the website on different devices. The posts load quickly and there are no large images to slow down the loading speed. The comment section on the home page seems to take up a lot of space when viewing the site on mobile likely because the layout is condensed. This can be easily fixed by removing the comment section.

Overall, I think that Sam is off to a good start and has successfully implemented some of the design principles that were discussed in class. There is a bit of unnecessary content that can be cleaned up (such as the comment section on the home page) but this can be fixed fairly quickly. In his process posts, Sam mentioned that he thinks he is boring compared to others in the class. Overall, however, I found Sam’s process posts insightful and engaging. Sam mentions clown college in his first blog post and this sounds like a really unique and interesting experience that I hope to read more about in the future!

Peer Review #2

Ashley’s blog design is amazing, and her overall choice of theme and colour ties in really well with her blog’s purpose/content. The first thing that catches my attention is her self-made (short clip/GIF) header. The pink background and subject (dog) contrasts in colour, which allows me to understand the content of the blog right off the bat (dogs). By having a header comprised of not merely on texts, it allows the viewer to further understand the atmosphere of the overall site.

The home page consists of a carousel (slider) feature to show her posts and catches my attention with the minimal usage of words, yet eye-catching images. This carousel feature allows the blog’s surface to provide the most content (posts) within a small space. Therefore, I would not have to scroll down to view all her posts. Something I would suggest ashley to change on this feature is to rethink about the order of posts. A slider often shows a linear process and in terms of this blog, I suggest that she should reorder them based on dates. Beneath the “Read More” box, the date it shown and it seems to be from oldest to newest. I feel that it’s best to reorder them based on the newest to oldest posts so that audiences that often visit the page will be able to view any updates when something new is published. 


In addition, there seems to be an issue with her home page when I scroll past the carousel. There are 3 “You May Also Like” sections, which are initially all the same content repeated.  

Ashley does not have a social media integration with her blog and this is not a major issue because she may not have an account dedicated to her pet. If she publishes a social media widget to share her personal account (e.g. Instagram), there would be a demonstration of no correlation. We learned in Week 4 that individuals should not post images or anything for the sake of it or prettiness, but we should do it if it relates to the content. 

This blog consists of various fonts; however, they all have hand drawn quality and is legible to read. The combination of sans-serif and serif font is works together very well, especially with contrasting sizes. Although these two typeface’s have different personalities and convey different moods, it shows characteristics of modern, casual, and elegant features. These qualities also demonstrate a visual hierarchy and attracts the viewer since the same font is not followed throughout the entire blog. 

The biggest tip from me to Ashley would be to adjust the rhythm of her blog. There seems to be too many patterns all over the place including carousels, grid patterns, and large individual posts. This kind of movement through space becomes randomized and lacks a flowing rhythm. By formatting content in a consistent method, there’s a order in design and allows the audience to navigate the blog more efficiently by recognizing a regular pattern. 

I love dogs, especially french bull dogs, so I am in love Ashley’s blog! I hope to see more adventures Tobi (her pet) and his friends have because they’re interesting and fun to read. Great work!

The post Peer Review #2 appeared first on Honestly Naomi.

Peer Review #2 – Sam Vines

Looking at Samantha Zenarosa’s blog Sam likes to Vine, it’s clear she has a solid image in mind of what her blog should look like.

‘Sam likes to Vine’ is injected full of Samantha’s personality, filled with quirky vines and artistic drawing and writing posts. Sam appears to be a very cute, witty and friendly person through her blog. This is a snapshot of what her homepage looks like when first opened.

At first glance, there is a very cute picture of Sam featured in the header!! However, there are quite a few issues with her theme – specifically the overall readability and navigability.

The picture she uses in her header image is very cute and shows her personality well and it really fits the vibe she has going on in her art and writing posts, but the header doesn’t stretch the picture out well. It is not the ideal size, and the theme crops the picture awkwardly due to the header shape. I would suggest if Sam wants that picture to be on every page of the blog when an audience is going through the blog to maybe put it as a sidebar image (around where the search bar is) instead of as the stretched out header. If Sam really wants a theme with a stretched out header at the top, I think it would be better to place a different image – something that is higher quality, or just an image that fits the shape of the intended header a little better.

Another thing that is difficult for readability is the way the posts are formatted into the theme itself.

As you can see, the first letter of the post is a drop cap and extremely disjointed from the rest of the string of words. This can be very off-putting especially to someone who might be quickly scrolling and doesn’t have the patience to try to connect the letters. Drop caps are typically intended for paragraphs and larger strings of texts where they will be nested with a lot of text, like in the picture to the left, so if Sam wants to use a theme with drop caps it would be better to make posts with a lot of text that can nest the drop cap. Because many of her posts only have one line of text I would suggest turning that option off, or finding a simpler theme.

Another problem I have with this theme is the way it displays pictures. Because most of Sam’s content are pictures (whether they are her drawings or her writings), the theme should display pictures better. When a post with pictures is clicked, it takes the user to an entirely new tab, the one that shows up when one wants the url of a picture. However, it’s not very convenient for a blog. It would look better if the blog displayed the images full sized already, especially as the image seems to be the more important part of the post. With the visual hierarchy of the blog posts and the way the images are formatted to be small and blurry when compressed, it gives off an impression the images are a less important part of the post or even an afterthought – when that is definitely not the case.

The captions seem to be the same point font and the same boldness as the title, and because of that, they seem more important than anything else so the pictures don’t pull enough visual weight and this may be off-putting.

Another thing this theme does is that it seems to allow for a sub-heading in a post when the post is open in a separate tab, but on the home screen it puts everything on one line.

This is what the post looks like when scrolling down the home page. It looks like an odd run-on sentence.

When you actually click on the post however, you can see that there is a sub-heading underneath the post and it isn’t an awkward run-on sentence.

A solution for this would be adding punctuation to the sub-headlines (eg. adding a period to the end of that sentence). That way the sub-heading wouldn’t blend in with the blog post.

One more thing to point out about the layout/typography formatting is that when Sam writes very lengthy posts (such as in her about and her first post) she spaces them out somewhat which is good for readability! However, it would be a little better to space them out a bit more to add more visual breathing room to the paragraphs because it can end up looking like a large block of text.

Sam links her socially media very well – in the top right-hand corner is all the necessary social media she wants to show the audience. Her Twitter, Instagram, Soundcloud, and VSCO are all present and easily accessible – this is very good considering her blog is about vines which probably means she wants to target a teenager/young adult audience.

Overall, Sam’s blog has very cute content and is filled to the brim with her unique personality. Her blog is fun to read and with a few changes to the formatting, could be even better!

Peer Review 2


Monica’s site is simple and easy to navigate through.  Every section is clear and easy to see, I think her use of white space lends really well to this clarity.  The identity this site projects to me is very genuine, mellow, and for some reason comforting.  The colour scheme is pretty muted, so nothing punches the site visitor in the face.  In the lecture we had about design some things the speaker covered was readability, variety in alignment, and balance.  I think this site does really well in addressing these aspects.  Each page is broken into sections.  The top has the menu and her logo, there’s a middle section that her posts/contents sit in, and then there is a section at the bottom for her pictures.  The bottom section which she names “Through My Lens” is a feature that I like a lot.  This section is present throughout her entire website, and I like that in it I learn a little bit about her.  I also really like the logo she has for her site.  I think it sets up her site’s identity really well.

There is a good balance between her writing, white space, and the images on the website.  There is not too much going on, so her content is showcased nicely.  The site is not cluttered, so navigating to its different parts goes pretty smoothly.  In terms of alignment, her site plays with it tastefully.  Her logo is centered, so is her menu, but then her posts fill the entire middle section, then her pictures at the bottom again are centered.  Her variation in her site’s alignment keeps her pages exciting, as much as it can get with words.  Her Posiel Category is organized.  She has subcategories for the different assignments in the class, and they are easy to get to.  Design wise I think this presence is very clean, and there is nothing glaring.  She has a really good foundation for this online identity.  As she posts more, her site will become more robust, and her identity will be further projected/expressed.    The identity so far is comforting and inspiring, and I think that there is absolutely a demographic for the presence; I am in that demographic actually.  Something I would suggest considering is trying to maybe make her pages more interactive/dynamic.  She can try plugins for carousels, or someway incorporate some movement between the site visitors and her pages/content.  I think this could really add excitement to what she has already put out.

The post Peer Review 2 appeared first on My Life's Mixtape.

Peer Review – Lafleur Lifestyle

At first sight, Chenille’s blog (Lafleur Lifestyle) is appealing to me as it caters to my very minimalistic, bright and clean sense of style. The first thing that caught my eye was of course, the header of her blog. The font of her header let’s viewers know right off the bat that they have come to a simple yet fun blog that is sure to provide some quality content. Her blog is also balanced quite well from the home page, with the posts being presented in a large format, but being countered with minimal text and significant amounts of whitespace.


Her blog seems easy enough to navigate, with very straightforward categories and her most recent posts being easily accessible from her home page. Though her photos are well composed and compliment her posts nicely, she may possibly be able to benefit from using a higher resolution or alternatively making the photos appear a bit smaller in order to increase the quality. The colour composition her blog also contributes towards creating a sense of rhythm with majority of it being black and white, but also including natural, bright colours through the photographs as accent pieces, ultimately placing an emphasis on her posts.

The voice of her writing is casual and friendly, making the reader feel as if they are having a true conversation with her. Through posts such as ‘Goals for 2018′ readers are able to get to know her on a more personal level as she shares her plans, fears and excitement for this coming year and her future. Between her ‘about’ page and the rest of her posts, there is a shift in the tone she uses when speaking to her readers, which can in some ways create a sense of inconsistency. The voice she uses in her everyday posts seems to be most appealing as it really allows readers to connect with who she is and what she is saying. Her posts are thorough and detailed, leaving readers feeling fulfilled in what they have read.

Overall Chenille’s blog seems to be coming together quite nicely. The general design and layout of the blog perfectly compliment the simplicity and aesthetic of her posts, creating a sense of cohesion throughout the blog. From what I have seen for far while exploring her blog, I am excited to see what else she has to come.


Make sure to give her blog, Lafleur Lifestyle, a look!

Peer Review: Kim Kind of Cook’s

For my first peer review, I will be taking a look at Kim’s blog: www.cookingwithkim.com. She chose to go with a cooking genre which I admire because who doesn’t love food. I am now going fully critique her blog by aesthetic, her content and her writing. I have my fancy reading glasses on for this.

Kimmy chose to go with the kale theme (copy cat. jk) which I admire because I’ve noticed that most cooking blogs have a very complex layout and everything just clusters to the main page. Her menu is beautifully sectioned out, I admire the fact that she has a drop down menu for her recipes because it makes it easier for the user to click on certain recipes that they want.

When I clicked on Kimmy’s about me section of the blog, it really didn’t give me a sense of who she was and why she was doing this. I feel like the about me section is where you pitch yourself to your viewer’s and you state why they should be interested in you and what you have to offer. I suggest that Kimmy really expands on her platform and who she is in that section and it will give her reader’s a sense of who she is and why she is using this platform.

Her content is pretty structured as she provides a little description to what she is making and displays the recipe in a clean format down below. Word of wisdom that I offer to her is that she document the actual process of making the food, rather giving instruction’s. I, as the reader and for the purpose of the class feel like it’s a key element that Kimmy document’s how the process is taking place and what happened along the way. I also suggest that more of your personality comes through if you choose to document the process for your recipes. I love the fact that she provides a visual aid for the recipe’s and they fit the minimalist aesthetic with her blog. The visual aid also acts a guide in which I should expect my food turning out that way but instead it comes out looking like complete horror.

Her writing in her process posts are very structured, which admire and I love that she chooses to go for a very critical approach when she writes them and makes sure to add detail’s from the readings. I suggest that she bring that structure down one tier and get personal with the actual process of this blog rather than tying in all the information that was covered in lecture. I love that she does have a reflection aspect in her process post’s and that is where I felt like I was most connected to her.

I enjoyed reading Kimmy’s blog because it feels like it gave me a depiction of who she is, who I can guess is fun, peppy and ahead of her time. I can’t wait for more content and to see if she takes my suggestion’s and puts them to work. Great job!

Peer Review #3

First Impressions:

This is a review on Israrul Haque’s website, Journey Through the Lens.   At first glance, it is clear that this blog is about photography.  Both the title and header show that.  The first thing I noticed about Isrual’s blog is the header image. I thought this was appropriate, and a great way to showcase his image! I also scanned the page for ads, but as expected did not find any.  I feel that Israrul and I have the same goal for our sites.  As photography blogs, we want showcase our images.  Personally, I feel that ads might distract from my photos.  It seems that Israrul might feel the same way.


Israrul uses a very simple and clean theme.  He uses a white background and black, easily-readable font.  A minor detail that could be improved is his balance, something mentioned in the lecture we had on design.










When reading his posts, I kept finding myself looking at the white space on the left side of the page.  It was a little bit distracting while I was trying to read the post.  I would suggest inserting images on the left side to balance out the body of text.  For example, for a peer review post, you could have a screenshot of your peer’s site on the left side of the post.  A design element that I really liked on Israrul’s blog was the vibrancy of his photos

This image in particular stood out to me because I feel that it showcases his talent, not only in his photography. but also in his editing.  The colors in this photo pop out.  All of his other photos carry the same kind of vibrancy.  I think his editing skills really fit his site because they stand out against the white background.


I found this blog to be very organized.  It was very easy to find what I was looking for using the menu at the top.  I also like that his menu has a drop down option, so you can easily get to a specific post.  An improvement he could make is hiding his posiel posts from his main page.  I did this on my blog by using a widget.   This would improve Israrul’s blog because it would be faster to get to his photos if you did not have to scroll through the posiel posts.


Israrul’s blog has a lot of content.  He has a lot of photos on his ‘Vancouver Chronicles’ page, and he is consistently posting posiel posts.  This is a great opportunity for monetizing his site, because you are more likely to make money off of a site that is active.

Audience / Monetization:

Israrul’s target audience are those who are interested in his images, but also his process of taking/editing photos.  I would understand if he did not want to use ads because they might distract from his photos.  However, if he did want to incorporate ads, I feel that affiliate links (mentioned in this reading) would be a better option than the traditional photo ads.  Affiliate links are links that generate profit for the writer if an audience member purchases from that link.  The reading specifically talks about Amazon’s affiliate link’s program.  Israrul could make this work if he wanted to.  For example, his ‘Why Photography’ page includes a photo of his DSLR.  If he had an account with Amazon affiliate links, he could insert a link to that camera, in case his readers were interested in purchasing it.

Overall, I really enjoyed scrolling through Israrul’s blog.  His photos are very captivating.  In the future, Israrul could make money from his website by using affiliate links.



Peer Review on Why am I like this

I was pretty impressed by the head image of Zoe’s blog. Her blog is a comprehensive one and I am have discovered various interesting topics, from her personal stories to media critics on film.

In terms of the menu, Zoe has a reasonable number of sections. She has Home, About, Personal, Posiel and Things I Don’t Mind in her blog. I think Personal and Things I Don’t Mind are two stunning sections and I am attracted by those at once. I clicked on ‘Things I Don’t Mind’ at once, where I found articles ‘Some Good Songs’. Zoe’s formatted the article with bolded song titles and a brief note on the songs. It is an article that readers can easily scan through. She used effective hashtags for the posts as well.

She has linked her blog to her Twitter which could direct her readers to find out more about herself. It is a good way raise her social presence on the internet. Linking to Twitter means she can update the online self without solely relying on writing a blog post.

I like how her blog is personal. It generates a sense that Zoe is approachable as she shares her everyday life with the audience. Her ‘Personal’ column consists of personal reflection on down-to-earth issues, such as friends and personal struggles.

In ‘Notes of Seasons Passed’, Zoe made a reflection based on random notes that she made. Each note has a story behind it and in concise sentences, Zoe has managed to share her angst and sadness effectively. I am like reading emotions and go through the ups and down as her. “They are my word but I am not theirs.” How sad it to feel like being an outside from a group. These shared feelings and thoughts made me as a reader, feel connected with Zoe.

To improve her blog, Zoe may fix the indent of her posts.  For example, the  ‘Peer Review #3’ is indented in on her home page.

The font size for the title is also larger than that of other posts. To make the layout more consistent, Zoe may fix the indent problem, making the post align to other posts. Similarly, in ‘Personal’, ‘Notes of Seasons Passed’ stands out from the rest of the posts because of inconsistent format.

All in all, Zoe’s online character is friendly and welcoming. I appreciate her ‘Personal’ column. With simple revision on the layout, her blog would be wonderful. I am sure Zoe’s blog will continue to flourish and I look forward to her new posts.


Peer Review 3

Hello all!

First the dog blog, the fob blog, and now the fashion blog review!!

Today I’ll be reviewing the site fashioncatalog.ca.

I’ll be reviewing basically solely on content instead of layout this time, so here we go!

Fashion Posts – first impressions

When scrolling through the posts on this blog, the first thing I noticed was the excellent use of images. This blog actually uses the same theme as me, and personally I haven’t tinkered around with it a lot, but my photos always show up really small in my posts (then you can click for a larger size) but I always wanted to change it so it could be bigger and break up the post in a nicer fashion. Guess I’ll have to start tinkering!!

I think the frequent image use is really important because of the theme of the blog. Fashion is heavily image based – there needs to be some kind of visual to see how outfits are put together/the exact style of the pieces/how it looks on a person vs on the rack. I also noticed there wasn’t a lot of text in each post – however, I think this works because fashion is mostly image and visual based. Seeing an image of an outfit is way more effective than describing the image via text – in fact, who would actually do that? No one.

Post Topics

From what I observed (I didn’t do deep research on these lines because I am not a follower of high fashion, so this could be wrong), the blog talked about the latest designs from some famous fashion designers. There was also a post on colour palettes which was a nice change-up.

I think this leaves a lot of room for marketability and monetization because there is a clear theme going on and the audience is clearly defined – this blog would appeal to not only companies or designers that are trying to hop onto the latest trends to appeal to the market, but also just avid fashionistas that want to keep up with the latest trends in the fashion world and potentially give their wardrobes a little update.

Ads would be less disruptive to this kind of blog assuming they fit under the theme – such as linking to online shopping websites potentially that sell these particular designers listed on the blog. This blog is more informational than personal, so I feel like ads would be less invasive. Popova might have thought that ads don’t put the reader’s best interest first because her website is more personal, since my blog is a personal lifestyle blog I feel in a similar way.

The only thing (as of this moment) that would hinder the website’s marketability is the lack of content. I was a little disappointed to see that there were only 3 fashion posts/non posiel posts. However, I’m glad that you posted them at the top as your featured posts. I wished there was more content, I feel like there is a lot of room in a fashion blog even if it is not your own personal fashion blog. I wished it would have more about some hot new trends (ie: apparently the “it” colour this fall is red?? What is the latest statement piece to add to an outfit??) instead of just new lines from designers. I think there is a lot of room for expansion since there is a lot of talk in the high fashion world.

A Review For Thought

Who doesn’t like food? Silly question because no matter who you are or where you live, odds are you’ve eaten something in your life and have preferences to things you do and don’t like. Living in a city like Vancouver, I like to refer to it as a melting pot of culinary options. You can try cuisine from all around the world within one city. This leaves endless opportunities for Tiffanie and her website, Food For Thought, which centres around food reviews. Just by looking at her photos attached to her blog posts, it’s evident she is a foodie, and one with good taste at that! Her target market can easily be locals looking to check out good places to eat around their city or even tourists wanting to know what places to hit up given their food preferences. But as you continue reading through some of her older posts, you’ll notice that her food reviews aren’t just local to Vancouver where she lives, she talks about restaurants she’s been to on the other side of Canada as well as on the other side of the world. This pushes her target audience to be comprised more of people who are interested in food rather than just interested in a particular city’s culinary options. Which is wonderful in my opinion, perhaps in the future, as she continues to write about her culinary adventures, she could have her posts organized geographically so her readers from all over the world can quickly find out good restaurants to check out closest to them.

As for monetizing this website, I really don’t see why not, it might need a bit more content and perhaps a more obvious food-centred layout (i.e. pictures of food on the home page/banner) but otherwise I think it could be a successful enterprise. That being said, placing advertisements on your website isn’t always a clear line to success, for one it can really piss off some of your readers but with ad-blocks these days, you might not even be able to make a decent amount of money with them. Just look at the website The Toast for example, highly successful with over a million unique viewers but it was forced to shut down due to what they called “ad revenue woes”(Carpenter, 2016). Online advertising revenue is a tricky game to play so sometimes it’s best to look at other ways of monetization, Tiffanie could reach out to local restaurants and offer to do reviews of their business in exchange for a complementary meal or even payment. Seems like a win win if you ask me, free food is always welcome but you also need to tread with caution on this front too, if you aren’t upfront with your audience about this arrangement it could create distrust. That being said, the food reviews she does, don’t always have to be positive, if you really didn’t enjoy your meal tell us! Like my mother always said, the truth can be a cold hearted bitch, but we wouldn’t want her any other way!

Peer Review 3

An Outsider is a blog written by Taisia Lapko about her journey moving to Vancouver from Belarus. In this review, I would like to comment on the audience group and marketability of An Outsider. Also, I would focus mostly on personal blogs Lapko had published so far but slightly touching upon the process or posiel posts.


In terms of design, the banner placed at the front page catches my eye. It gives me the feeling of loneliness but excitement for a new adventure. The banner visually attracts readers to dig deeper into her blog and find out how it feels like to be an outsider and what she had experienced.

However, I am slightly disappointed with the content in her personal blog. From the website biography, I know that Lapko is an international student from Belarus and she would love to share the challenges she experienced after moving to Canada. Unfortunately, the theme of her blog posts does not match with the message she intended to deliver. In “Something I have been keeping to myself”, the post talks about the struggle with facing someone she liked in the past. In “Writing and keeping up with blogging”, she writes about having a hard time expressing herself through writing blogs. Lapko shows her sincerity by being honest with her audience. But telling your audience the insecurities you have means telling them to stop reading your blog. It is understandable that writing in English could be difficult for international students. Yet I would suggest Lapko add more photos to her posts and type a few captions underneath. By doing so, you do not have to struggle with typing long paragraphs, but still, express yourself and draws in the audience who like images and visual attractions.


For me, I am a Canadian who was not raised in Canada. I am going through the same challenges most international students face. Upon reading the biography of the website, I do look forward reading more about how Lapko struggles to engage the Canadian community, what she likes and dislikes about Vancouver or why she decided to immigrate here. These suggestions are all decent topics to share in the blog and draw in her audience, which is mostly international students or young adults who moved to Canada by themselves. Furthermore, Lapko could definitely create a community through her blog or social media like Instagram or Twitter. And promote her blog by organizing events and get-togethers for her audience to share their experiences living in Vancouver.


I think Lapko chose an amazing topic for her blog, but her posts are slightly off the track. She does have a large pool of audience out there but in order to draw them in she needs to put in more effort publishing content with a suitable theme.


If you want to know more please visit Lapko’s website: