Tag Archives: #online publishing

Essay 2: Online Publishing in Practice (A Reflective Essay)

Simon Fraser University’s course Publication of Self in Everyday Life provides an opportunity for students to explore what it means to be an online publisher and encourages students to create a place on the internet to write about their interests. I have been a movie fanatic for years, but I had never considered making a blog. I assumed no one was interested in hearing my thoughts, and also saw no benefit in making a website that may only have one viewer (presumably myself). As I began creating content, learning more about design, and thinking about online audiences, my fear of screaming into the void subsided. Even if I have a low number of readers, I discovered that my blog had other value. I discovered this blog could act as a portfolio (demonstrating my design and writing capabilities), and this blog could act as an inventory (a personal space for me to keep track of all the wonderful and horrible movies I watch). I see benefits beyond readership. The POSIEL course offered at SFU expanded my understanding of what it means to be an online publisher by forcing me to consider audience, design, and confidence in the online world.

In order to create a target audience, I considered my own experience with cinema and the quality of information I can relay to readers. My imagined audience is average movie-goers, ages eighteen to twenty-five, who are interested in film but are not professionals working in the field. I focused on the “average” movie-goer because I have no formal education or training in cinematography; I am an average movie-goer myself. I watch more movies than many people my age because I work at my local cinema, but I am a fanatic not a professional. I also targeted this audience because I find critic reviews on Rotten Tomatoes to be more critical than user reviews. The more positive user reviews suggest average movie-goers are more optimistic about the films they are seeing, and I wanted to contribute to this positive outlook on movies.

The professional yet personal design of my blog is an attempt to better attract my desired audience. Mauvé Page suggested that rhythm “helps create predictability and order in your design,” and rhythm can be achieved through repetition of elements (Page). All of my movie reviews have the movie poster, movie name, a brief comment on the film, and a score (displayed as a percentage). The articles also have a repetitious feel by having the written review followed by the movie trailer. Mauvé also suggested people respond well to faces (Page), so I included an image of myself on my “About” page that seems friendly and approachable (and also indirectly tells my viewers I am around the same age as them). I also used contrast to make my homepage exciting and unique to me. Contrast can be achieved through colour, texture, size, and shapes (Page). My header image is the largest item on the page, and I used vibrant colours to make this image stand out further. Based on my Google Analytics, I can tell my readership is quite small and mostly comes from people in our class. On a positive note, the people in our class are a part of my target audience, so my imagined audience is my current audience.

One of the greatest challenges I encountered throughout this entire process was gaining confidence in my work. In high school, I won several creative writing contests within the school but few people read my pieces. Putting both my movie reviews and academic posts online made me feel vulnerable. There are real studies that show the severity of online harassment: “A Pew Research Center survey published two years ago found that 70% of 18-to-24-year-olds who use the Internet had experienced harassment, and 26% of women that age said they’d been stalked online” (Stein). It was nerve-racking posting a picture of myself on my “About” page along with posts that express my thoughts and emotions (especially in my process posts). I did not want to reveal my age or gender. Fortunately, I have only received one comment on my website and it was positive. To my surprise, a user commented on the post I felt most self-conscious about making public: my essay. My first and only comment was as follows: “Only wanna tell that this is very useful, thanks for taking your time to write this.” The comment surprised me because I thought no one would be interested in reading my essay. This single comment managed to increase my confidence and make me reflect more seriously about why I am afraid of posting my academic writing online. Erin Glass’ article “Why We Need Social Paper” looks critically at academic writing and asks readers to consider “what we learn about the practical power of speech when we practice speaking to nobody” (Glass). Glass emphasizes that “a public must not die every semester” (Glass), but that is exactly what happens as students simply hand in papers and never look at them again. As an English major, I have written many thoughtful essays about literature that may be of interest to my peers or others studying the novel under analysis, but those essays cannot benefit anyone if they remain a buried file on my laptop.

After spending many hours working on the design and content on my blog, I have no desire to stop writing. I finally feel like the design is complete and I can focus on just writing posts. I hope to expand on my blog to include more television shows and special features posts (which will likely include a “Best Holiday Movies” post shortly). At the beginning of the semester, I felt overwhelmed, frustrated and confused, but now I finally see the value of having this space of my own. Audrey Watters discusses the importance for students to have a “domain of one’s own” in her article “The Web We Need to Give Students.” Watters explains how personalized domains provide students with an opportunity to “build their own digital portfolio” (Watters). My blog is a piece of academic work I can take with me and continue to explore. It is a piece of my academic work that demonstrates my passion, writing, and understanding of design more thoroughly than any other essay or project I have created in the past four years. Online publishing does not necessarily require writing for a large public; online publishing can simply be a way of discussing your passions, demonstrating your knowledge, or creating something that is of interest to you.

 

 

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