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INTERVIEW: Eleven — Amanda Franzén, Curious future Graphic Designer

Amanda Franzén

Curious future Graphic Designer

  • Age: 22 years old, but I do sometimes feel like I am 43 but at other times 12, so I really do think that age is just a number.
  • Job situation:  Soon to be looking for a job, I’ll have my Bachelor Degree in June 2019, major in Graphic Design. Hire me!
  • Best memory with design: This is probably the one question most people have complained about being a “hard” one, and now that I’m going to answer it myself: I’m kind of excited! I have many funny and great memories with design, especially after I started my studies to become a Graphic Designer. We had plenty of different assignments that have been amazing and fun, but often those assignment have been a lot more than just a school assignment. Study something is about taking in and reflect about a fact or action, to actually let the information become something useful. This is what school have been for me, more or less. But I have also worked on different small project for different customers, and those project have almost given me more useful information about the branch of Graphic design than school could ever do. So my best memory have to come from exactly that: a small project I did a year ago from todays date. I was suppose to help a label company with creating four different types of beer labels that later would be used at a big label fair in one of Swedens bigger cities, Gothenburg. Fot he label company, the design of the labels wasn’t the most important part, but for them it was all about showing future customers what different kinds of material and printing techniques they could. I saw this as an opportunity to use the design as a further step to show their techniques, not only should the customers see the material, they should feel it. My best memory — right now — with design was when the label company gave me the finished result of the labeled beer bottle and it looked exactly as I wanted it to look like!
  • Favourite font/typeface: Right now I’m very found of the typeface FreightText Pro for body text and DIN Light 2014 for headings. But my favourites tend to change almost every single week.

As a future graphic designer, what would be my biggest expectations and also scares for the future? To soon be done with my bachelors degree and that I’m basically soon to be a Graphic Designer even on paper, both makes me very excited but a bit scared. Soon I will face the branch that is one of the most competitive ones out there, and the ones that I compete against for jobs and projects will often be friends from school or other assignments I’ve done through my studies. My absolute biggest expectations are the freedom I will have to be creative, all the possibilities to actually work with something that I will enjoy and take grate pleasure in doing. One of the biggest scares is, what I’ve understood after these weeks of interviews, to find myself out there, not being hired or not getting a job. But what is the most important thing to remember in those situations, I guess, is to keep my cool and always keep on fighting, never settling. To believe in my abilities and have trust in my creativity will be my greatest powers when looking for a job.

How would I describe the blog as a whole, as a project? Design choices: I found my theme pretty early on, called Catch. It’s build up by moving blocks, so every new post creates a new slide on the page. This was very suitable for the cause of my blog I had in mind, a gallery filled with different female designers. I’ve always been very impressed by different designers and their creativity, and as I’m soon to be one of them, I had an urge to know more. The design of the blog was therefor important for me, I wanted to create a platform where the designers would want to be a part of, a place where they would like to be seen. Even though I’ve chose to only interview female designers, I didn’t want the design of the blog to be gendered. Therefore I chose the colors grey (#474747) and a golden yellow (#fbcc33). For me, neither of these colors belong to any certain gender, just the way I wanted it to be.  Process: When I started the blog, I had an okay clear picture of how the blog would look and work. But standing here today, close to the end of this course, the evolution of the blog proves just how little I did know of having a blog and creating a network. From start my posts were quite flat and I used very little differences to separate one interview from the other. Throughout peer reviews I was helped with great ideas to make the posts more personal, with such an easy thing as making every header for the interviews with a sample picture from the interviewed designer. Now the post went from kind of anonymous to personal for every and each designer.  Now my idea of creating a gallery was fulfilled. What about the future?  I will not continue to post blogposts and interview designers, I believe the cause of my blog have been fulfilled. But I’m not finished with the platform as an opportunity to be seen. I want to reinvent the blog as an opportunity to us it as a personal portfolio. I believe that the platform I have created will be the perfect place for me to build my own “sales pitch” and be seen as a designer.

What would be my best tips for someone going through the same phase? To realise that you are getting closer and closer to actually growing up and that you are soon to be expected to be a grown up with a job and responsibilities is a very frightening thought. Especially if you are like me and live for the greater moments and what’s happening right now. But my absolut best tips for you is not to stop living in the moment and not to stop dreaming, and actually, but to never  grow up fully. For me, my inner child have always been one of my greatest strengths, my ability to not take everything way to literal and black and white, but my power to use colours and imagination. I’m not saying that you should never act like an adult, but you should never lose your inner child. Because we all have one, some of us closer than others, that inner kid that loves to play.