Tag Archives: internet

next steps

This process post marks the final one in my journey with Publishing 101 and it’s safe to say it has been a story of ups and downs. Blogging and content creation is not an easy task especially when other events in life cloud the mind and stifle creativity. So in an effort to not make this piece completely tear-inspiring, I have decided to leave with a few notes on monetizing your website through various opportunities like SEO and some ways that you can plan to make money on the side by honing in on your passion, in other words, the next steps for your blog.

Making money from a website can be a rewarding and redeeming practice for those that blog as a “passion project” but know that “passion alone does not pay the rent” and with a growing movement in online monetization, there is a multitude of digital supports for such website incorporations (Shwake 2022). One of the primary examples of such support is cost-effective Search Engine Optimization aka SEO. TakeLesson’s by Microsoft defines SEO as, “a digital marketing strategy that targets a website’s presence in search results on search engines” contributing to more clicks and visits to the site and therefore more traffic toward affiliate links or other on-site revenue materials (2021). SEO also offers a competitive edge to your blog as majority of site landings are from organic search engines like Google. This is espescially critical as “Google owns a significantly larger portion of the search market than competitors like Yahoo, Bing, … DuckDuckGo, and many, many others (Hollingsworth 2021). SEO also serves as a primary standpoint on keeping up to date with “major changes” and the “environment” of the cyberverse, understanding what exactly consumers are looking for, and if you wish, how you can tailor your content to those search patterns (Hollingsworth 2021). In application, there are many sites and services that exist to assist with developing SEO in a cost-effective way, from Google’s own Starter Guide to gig-based professionals on Fiverr, there are plenty of options for a range of blog sizes.

Reflecting on my own blog and my personal next steps I can resonate with the quote, “monetization is math, not magic” because as much as I am not a mathematically inclined individual it takes some easy addition to understand that sometimes a growth mindset is all you need to get on top of creating ideas that can lead to making money from your content (Jackson 2022). My blog focuses on my own writing and exploration of poetry that could translate into a physical sale of my own poetry book. I can see a demand for such items with the growth in the wellness sector and the rising popularity of poetry books like ‘milk and honey’ by Rupi Kaur and ‘helium’ by Rudy Francisco, both extensively influential and profitable authors. This ability to “sell the skills you already have directly to people by working on specific projects or by teaching them how to do something” can translate into a range of personal talents that aren’t limited to things like poetry or prose but the whole range of services that people would be interested in purchasing (Georgiou 2023). These sorts of integrations of services can be done in a variety of ways including using sites like Wix and Weebly‘s e-commerce integration subscriptions to easily manage purchases or setting up WordPress e-commerce platforms. One of the most popular avenue’s is Shopify which allows for specialized ‘Shopify Apps’ and social media integration to streamline connectivity for consumers on all platforms.

From SEO to specialized content sales, creating a blog and discovering how you can achieve a monetary edge in the online world can be beneficial in fueling one’s journey with self-publishing. It is important to understand that money is not everything though and if your content, like some sites that I have reviewed in this class, is specifically for non-profit benefits it is important to stay true to your unwritten blog charter and take chart your steps from there.

Stay updated on site with my continuing ‘ink’ content and for any announcements related to a potential print publishing in the future, thank you for all your support so far.

 

 

Works Cited

Ajao, Adedayo. “What Is SEO? and How to Use It in Your Writing.” TakeLessons Blog, TakeLessons, 5 Mar. 2021, https://takelessons.com/blog/2021/03/what-is-seo-and-how-to-use-it-in-your-writing?utm_source=bing&utm_medium=richqna_answer&utm_campaign=richqna&utm_trigger=richqna&utm_query=define+seo&utm_content=blogsqna%2Btitle&muid=3DC663CFCA596F442B4C7151CB266E98&utm_region=CA&utm_position=Default.

Georgiou, Katrina. “How to Sell Your Skills: 10+ Great Ways to Put Yourself out There.” WikiHow, WikiHow, 6 Mar. 2023, https://www.wikihow.com/Sell-Your-Skills.

Hollingsworth, Sam. “15 Reasons Why Your Business Absolutely Needs Seo.” Search Engine Journal, Search Engine Journal, 9 Aug. 2021, https://www.searchenginejournal.com/why-seo-is-important-for-business/248101/#close.

Jackson, Brian. “How to Monetize a Blog in 2023 (13 Profitable Ways).” Kinsta®, Kinsta®, 21 Oct. 2022, https://kinsta.com/blog/how-to-monetize-a-blog/.

Shwake, Emily. “How to Monetize a Blog and Maximize Profits.” Wix Blog, Wix Blog, 12 Mar. 2023, https://www.wix.com/blog/2019/01/how-to-monetize-blog/?utm_source=bing&utm_medium=cpc&utm_campaign=ms_us_dsa_Feb20%5Eblog_bl_monetize_dsa&experiment_id=https%3A%2F%2Fwww.wix.com%2Fblog%2F2019%2F01%2Fhow-to-monetize-blog%5Ebb%5E79233688671437%5Ehow+to+monetize+your+blog&msclkid=fdf906c5c68f1f2a5af562ee5beb7225.

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comment section crusade

It was an average Monday when I went to do a routine check on the Google Analytics running on my site when I was met with 18 comments waiting for my admin approval. While I was thrilled at my sudden rise to fame, I was quickly disappointed when the comment section was not populated by real people but rather by some very supportive, poetry-loving, bots. At least I think they’re bots, they could be a supportive individual who runs about 18 Russian Escort service websites that is leaving these comments, but I think they’re a bit too robotically insightful to be true. Since I have decided not to approve them onto my site- as their linked websites are not the type of content I would like to affiliate my site with I have included some of the comments for entertainment here.

“Can I simply just say what a comfort to uncover somebody who truly understands what theyre discussing on the web. You definitely understand how to bring an issue to light and make it important. More and more people ought to look at this and understand this side of your story. I was surprised that you arent more popular since you most certainly possess the gift.”

– Zie

This one almost made it to the actual site just out of how much flattery Zie decided to write.

I have to thank you for the efforts you have put in writing this blog. I am hoping to view the same high-grade blog posts from you in the future as well. In fact, your creative writing abilities has encouraged me to get my own blog now 😉

– Irene

The winky face throws me off a bit, but I appreciate how I have convinced someone in a very different line of work to apparently get their own blog now.

And while these examples may have been all positive, trolls on the internet and created bots with ill-intentioned coders are the plague of many online creators. Websites like Popular Science are going so far as to turn off comments on their site, as they find, “internet comments, particularly anonymous ones, undermine the integrity of science and lead to a culture of aggression and mockery that hinders substantive discourse (Konnikova 2013).” In plain-speak, having troll comments can make readers doubt the information, no matter how reputable the source.

The reason that I brought up my own comments relates to the impact of commentary on one’s mental health. For myself, the comments were positive, leaving behind a positive impact on my self-image and view of my created content. This is not the case for many other minorities who decide to publish themselves virtually though, with a study by the Guardian finding “that of the 10 most abused writers eight are women, and the two men are black (2016).” This disproportionate attack on minorities is continually found within the Guardians writers with hate spewing into the comment sections of journalists with specific religious, gender, and racial markers (Gardiner et al. 2016). This creates a dangerous crossover of a public platform and racists with hidden identities, a ground for hatred without clear consequence.

Personal mental health also takes a major blow from such online activity and the issue grows day by day. It’s also important to recognize that the internet wasn’t always like this, “in the early days of Twitter, it was … a place of radical de-shaming” a place where differences and obscurities were related to and supported (Ronson 2015). Times affirms such a “personality” of the internet, saying, “once it was a geek with lofty ideals about the free flow of information” but somewhat recently having turned into an entity that helps as much as harms (Stein 2016). Trolls can exhibit a range of habits from “clever pranks” to “harassment and violent threats” with the most dangerous idea being the lack of knowledge of how the internet could react (Stein 2016). Creators do understand that “you can’t exist .. for very long without learning that something you write is going to upset someone, sometime, somewhere,” however the response of disagreement should never be something of potent hatred or false accusation that trolls deliver with ease (Atwood 2022).

So whether it’s bot comments that sing your praises or hateful speech that makes you sick, it’s important to distance yourself from comments that are not from those whose opinions really matter.

 

Works Cited

Atwood, Margaret. “Your Feelings Are No Excuse.” The Atlantic, Atlantic Media Company, 1 Apr. 2022, https://www.theatlantic.com/books/archive/2022/04/margaret-atwood-hitchens-prize-speech/629443/.

Gardiner, Becky, et al. “The Dark Side of Guardian Comments.” The Guardian, Guardian News and Media, 12 Apr. 2016, https://www.theguardian.com/technology/2016/apr/12/the-dark-side-of-guardian-comments.

Konnikova, Maria. “The Psychology of Online Comments.” The New Yorker, The New Yorker, 23 Oct. 2013, https://www.newyorker.com/tech/annals-of-technology/the-psychology-of-online-comments.

Ronson, Jon. “When Online Shaming Goes Too Far.” Jon Ronson: When Online Shaming Goes Too Far | TED Talk, TEDGlobalLondon, 20 July 2015, https://www.ted.com/talks/jon_ronson_when_online_shaming_goes_too_far/transcript?language=en.

Stein, Joel. “How Trolls Are Ruining the Internet.” Time, Time, 18 Aug. 2016, https://time.com/4457110/internet-trolls/.

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a drugged candy web

The start of my story with digital literacy is past my frame of remembrance, but I do have distinct memories of what my school called, “digital boot camp” a chapter in adolescent Ammarah’s majestic entry into dreaded high school.

The day consisted of logging onto your device, downloading Office Suite, installing WordPress, and writing up your very first blog post for your “Edublog” (Educational Blog- genius isn’t it?). Now while I may not have imagined that one blog being the start of a long journey with publishing myself online, my experience with content creation and the psychology of internet interaction has taught me a few things about online dangers and how trusting anyone- or any site blindly, is akin to devouring a tainted lollipop offered by a sweet stranger.

So in honor of five years of blogs and personal sites, here is a list of my top three curated internet dangers.

One: Anonymity

There is a sense of power that runs through a user when no one knows who they are outside of what they describe themselves as, making many believe in perfect anonymity in the cyberverse. And while it is true that, “most people you encounter can’t easily tell who you are” you still leave breadcrumbs of IP addresses and emails, and most importantly, the messages you convey (Suler 2001). John Suler explores this phenomenon in reference to disinhibition, as people when anonymous feel they “don’t have to own their behavior” and can disassociate from the ramifications (2001). This can create a dangerous incubator for “the spread of misinformation or fake news, as well as cyberbullying, trolling and hate crime” all under created names or no name at all (CBBC 2021).

Two: Misinformation

Building off on anonymity, misinformation is also an instigator of tensions online, with tabloids turning into creative writing pieces and Wikipedia offering the reigns to history to anyone who creates an account. Wu Peiyue writes about one particular case of historic internet hoaxes as she describes fantasy writer, Yifan’s discovery of “millions of words” detailing “imagined history” on Chinese Wikipedia, that no one had contested for years (2022). This doesn’t include all the potential, untracked articles, papers, and projects that anyone with internet access could have created with the misinformation they unwittingly propagated. This is combined with the growing trust in platforms like social media for reliable news, with “adults under 30 ..(being) almost as likely to trust information from social media sites as they are to trust information from national news outlets (Liedke 2022).” This growing trend combined with our knowledge of anonymity and misinformation makes for an uncertain road for the average data consumer and a dire need for studies related to misinformation transmission.

Three: Digital Illiteracy

The final internet danger that has me especially fearful is the average individual’s digital ill literacy. Digital literacy as a whole can be broken into three tenets, “finding and consuming skills,” “creating digital content,” and “communicating and sharing digital media” (UOTP Marketing 2022). Digital illiteracy in my definition relates primarily to the consumption of media and how with the propagation of false information, individuals often lack the necessary toolkit to determine what constitutes a reliable site or source. WikiHow runs a three-step test to determine the credibility of the site itself including looking into the site certification and quality of the content (Lloyd 2023). Such tests combined with useful tools like Snopes allow individuals to better understand where their information is coming from and if the fact they are using is really a known truth. Digital literacy also involves critical analysis of bias within media, especially with large, trusted sites like CBC being “in favor of the left,” a bias many may not even recognize (Carafa 2002). So while large, reputable news sources may only have slight biases that may not influence content excessively, there are other sites with heavy biases that can also go unnoticed.

So while digital boot camp was a bit of a headache at the time, it has offered insight into the importance of digital literacy and the dangers of internet quirks like anonymity and misinformation. I wouldn’t take candy from a stranger and taking information blindly from someone on the internet is no different.

 

Works Cited

Carafa, Tiziana. “Is CBC Really Biased?” Policy Options Politiques, Policy Options Politiques, 9 Dec. 2021, https://policyoptions.irpp.org/magazines/kyoto/is-cbc-really-biased/.

CBBC. “Social Media: Should People Be Allowed to Be Anonymous Online?” BBC Newsround, BBC, 26 Feb. 2021, https://www.bbc.co.uk/newsround/56114122.

Liedke, Jacob. “Trust in Social Media Is Changing. Here’s How It Breaks down by Age.” World Economic Forum, World Economic Forum, 4 Nov. 2022, https://www.weforum.org/agenda/2022/11/social-media-adults-information-news-platforms/.

Lloyd, Jack. “3 Easy Ways to Find If a Website Is Legitimate.” WikiHow, WikiHow, 10 Feb. 2023, https://www.wikihow.com/Find-if-a-Website-Is-Legitimate#:~:text=How%20to%20Check%20the%20Security%20of%20a%20Website,itself%20%28e.g.%2C%20%22wikihow%22%29%2C%20and%20the%20…%20See%20More.

Suler, John. “The Online Disinhibition Effect.” Psychology of Cyberspace – the Online Disinhibition Effect, The Psychology of Cyberspace, 2001, https://truecenterpublishing.com/psycyber/disinhibit.html.

Tone, Sixth. “She Spent a Decade Writing Fake Russian History. Wikipedia Just Noticed.” SixthTone, SixthTone, 11 July 2022, https://www.sixthtone.com/news/1010653.

UOTP Marketing. “What Is Digital Literacy and Why Is It Important?” University of the Potomac, University of the Potomac, 9 Mar. 2023, https://potomac.edu/what-is-digital-literacy/#:~:text=Because%20of%20the%20overflowing%20abundance%20of%20media%20and,use%20digital%20platforms%2C%20and%20communicate%20with%20others%20eloquently.

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blink and you’ll miss it

Media and the internet have evolved faster than the rate of comprehension, creating new norms and nuances that we could not have seen coming. Some of these changes happen overnight while others slowly erode the very fabric of the internet, and our contemplation of it. When it comes to changes online, blink and you’ll miss it. These variations are often not good or bad but are just different and we can explore some recent ones by looking into memes and slang two online expressions that can influence the way we interact.

To me, memes are the encapsulation of human existence in a visual, uncomplicated form. There’s an image, or two, a few lines of text, and suddenly you’re laughing at a picture that otherwise had little meaning. Memes can be reused, reduced, and recycled like any sustainable internet phenomenon and have brought about a new age of laughter and even political commentary. Alexis Madrigal says it best,
“in the end, the meme itself is powerful. It spreads to tens of millions of people. It makes one woman rich. It helps market soda (2018).” Because what are memes if not the culmination of creative and ideological expression? They may not be the most elegant way of communicating how much you hate Donald Trump, but these images are able to condense profound insights or passive opinions and spread them at a rate unimaginable. Many individuals who became internet sensations overnight dealt with ranging experiences from Ghyslain Raza facing immense “cyberbullying” and “death threats” to Laina Morris who “initiated her own Internet fame, and she has embraced every bit of it (Merrill 2015).” Instances like these show that there is a light and dark to the internet and that even seemingly harmless memes have great power.

I would argue slang is one of the most difficult languages to master, it’s not static and while there are some evolving guides, slang often varies depending on the demographic you are part of. It’s also a pretty universal experience to have a time when you just did not understand a reference, or think someone was speaking strangely but they were using slang you just didn’t know. The blame is not only on the uninformed though, apps like TikTok have an “interface (that) makes it difficult to link out to external information” a strategic tactic that has users, “digging through the comments for an explanation for something living rent-free in their heads (Weekman 2022).” For those wondering, I don’t know how to quite encapsulate what ‘rent-free’ means so I turn to Urban Dictionary to offer you assistance. Like memes these words also have powerful messages that often rely on a backstory that viewers must understand, often taking one word and inputting innuendos and layers to the point where the definition cannot quite set you on a straight path to understanding the slang. From fake accountants to relationship status nails, the internet can create neuro links that the average user can only take so much of. This said, having shared online experiences, words, and customs can create a culture that transcends traditional barriers of space and characteristics, a girl in Canada can suddenly relate on a deeper level to her counterpart across the world- a microcosmic feat of globalization. These transmissions of phrases do come with their problems, with “internet slang” … increas(ing) its influence over everyday language, …concerns about how those trends appropriate African American Vernacular English (AAVE)” are also prevalent in media (Thompson 2022). Policies on hate speech and appropriation can be used to mitigate such risks but in such an evolving landscape stopping such issues is easier said than done.

Memes and slang serve as examples for the case of internet evolution while also showcasing the dangers and benefits, in equal measure, of various platforms. It is up to us, the creators and curators of the internet, to use it responsibly.

 

Works Cited

Madrigal, Alexis C. “What Sorry to Bother You Gets Right about Memes.” The Atlantic, Atlantic Media Company, 24 July 2018, https://www.theatlantic.com/technology/archive/2018/07/what-sorry-to-bother-you-gets-right-about-the-power-of-memes/565835/.

Merrill, Brad. “5 People Who Became Memes, and How They Reacted.” MUO, Make Use Of, 6 Apr. 2015, https://www.makeuseof.com/tag/5-people-became-memes-reacted/.

Thompson, Dillon. “Is the Internet Changing How We Talk about Slang Words?” In The Know, In The Know, 17 May 2022, https://www.intheknow.com/post/slang-words-tiktok-gen-z-linguist/?guccounter=2&guce_referrer=aHR0cHM6Ly9wb3NpZWwuY29tLw&guce_referrer_sig=AQAAACu2GNjkeKAqgad9gt8WcHdGUucEcsythL-jYIYKAbCOYs343vCDNLgsFAzP8axg4Aav6gBAyySmJmLM-3b2xhsJ0ngHiPKiYHIdltGdoe0mEHLW2HuARE-j3nO8xVS067t5n_WViVldWXWO3ZYJK6uH-0kjLIDIrYl7Epw0iMqR.

Weekman, Kelsey. “In the Know Glossary: Your Guide to Internet Slang, Trends and Celebrities.” In The Know, In The Know, 16 May 2022, https://www.intheknow.com/post/in-the-know-glossary/?utm_source=internallinks&utm_medium=internallinks&utm_campaign=internallinksglossary#letterv.

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Process Post #9: Yum, digital breadcrumbs

For content creators, you could say that analytics are the key to knowing and growing your audience. But for the audience? Well, that’s a different subject.

For audience members, analytics means that our every movement, action, and choice is tracked. Pod Academy (2016) notes that most, if not all, the applications we use require our location information. We “willingly” give up our location for social media, digital payments, and more. We’re tracked by security cameras and the cookies on our browser. Scary, right?

What is a digital trail?

Something to think about is what is a digital trail?

A digital trail, according to Dr. Elisa Oreglia (as cited in Pod Academy, 2016), is made up of the remnants—breadcrumbs, you could call them—that you leave behind when engaging with the digital world. You may not mean to leave a trail behind, but it is just something that comes with the territory.

Anytime you use your phone, your computer, your credit or debit card, or anything that has a chip and is traceable, you are sprinkling your breadcrumbs around. But why do or should we care about breadcrumbs?

Why care about breadcrumbs?

Breadcrumbs are the reason your Pinterest feed suggests to you everything that you love and find aesthetically pleasing; they’re the reason why your TikTok For You Page is catered so well to your interests and likes; the reason why most random (yet perfectly-suited) ads can predict our next purchases; and so on.

Beyond this, companies and whoever else has access to our information can find out our political preferences, financials, and other private data.

A great question for us to consider now is, what’s happens next? Will our trails helps or harm us as we move into the future?

It might not be something we can avoid, but it’s something we can consider the next time we pick up our phones and other devices. For those of us (me) using applications like Google Analytics to track our website’s audience, think about the information you have in your hands. It’s more than you know.

References

Pod Academy. (2016, May 3). Digital breadcrumbs: The data trail we leave behind us. https://podacademy.org/podcasts/digital-breadcrumbs-our-data-trail/

Process Post 9 – Data Trails

As, Suzanne Norman (2015) reflects, “so much for the data trap.” In the Bezosphere of 2019, data governs decisions, policies and movements, but as everyday web civilians, what does our trail mean? How do we contribute to analytics, and as such, how does our online behavior dictate what we see, what is created and how, as bloggers, we design, re-design and promote what we post and share?

In the past month, Google Analytics has shown that ReRouted has had 28 users, 63 sessions, 28.57% bounce rate and an average of 5 minutes and 58 seconds spent on the site. This bounce rate is considerable, particularly now, as it’s significance was discussed in tutorial, and I hope to believe its due to my content and not just family members and friends reading a couple pages of this blog. The average length of a session seems to match the length of a post or two. So, it makes sense having these two analytics do ‘well’ in terms of an amature blog.

As noted by the Pod Academy (2016), our blissful lack of awareness in leaving breadcrumbs of ourselves online is something we’re not entirely aware of, and unlike brick and mortar libraries and bookstores, what we touch is counted, assessed and re-presented to us as marketing chameleons. Our blogs then, become digital shapeshifters; responding to what is required in order to elicit activity and move users towards content that generates data we like to see. The question is, does Google utilize analytics as a kind resource for bloggers and developers alike, or is it a self-serving service that gives them access to ours, as well as our readers’ information? Moreover, does this matter?

Here, Brian Mac Namee (2016) suggests that yes, we leave data trails everywhere we go, but this is the world we live in, and like other things we have come to accept, we must forge ahead and understand that there are consequences of convenience. Further, he argues that data trails do not equate to a dystopian now, but rather, these are algorithm breakthroughs that are exciting from the perspective of science. On Apparel, Venkat Viswanathan (2017) agrees, but from a consumer perspective; we are leaving an identifiable residue of activity that teaches us about consumption, impulsivity and behavior. Is this ethical? I’m not certain I am the right person to suggest either side of the fence, but in living within a digital world that targets my interests, shares my data and influences what I see, I offer my implied consent.

This begs the question; are we aware of what we are contributing to; this murky pool of data? If we apply the concept of implied consent, can our understanding suggest to the omnipotent social creators like Google, that we accept all ramifications of dropping data behind us for the collection and interpretation of others? Alternatively, what factors jeopardize implied consent, such as age, ability, demographic, disability, etc? Do people really know what they’re getting themselves into, and if they do, is it too late for them to wash the trail behind them?

Is our information public? This question has been of contentious debate, which you can read about here, but in consideration of our understanding of the Internet as a public space, we should, as we would in a mall or library, be aware that our activity is not private. Education and awareness is fundamental in providing society the tools, or at least the knowledge, that our actions are observable, and while less pervasive, our purchases have always been recorded. So, are Google and Amazon the culprits of this contention, or is it capitalism in general? We are quick to blame technology, but like a race to the finish, we’re always pointing fingers at whomever crosses the line first.

Week 10: Internet For All

I remember seeing the Internet.org advertisements on the bus stops. They were everywhere. It was a call to have internet for all. I remember the ad wanted to give voice to areas that didn’t have internet. It wanted to connect the great minds and make it an equal field for the passionate ones. Until I read Mike Elgan’s The surprising truth about Facebook’s Internet.org for the class this week that I was reminded of that advertisement and, knowing Facebook’s reputation, I’m not surprised to find out the truth.

Internet.org, instead of connecting people with harder access of the internet, is actually just bringing in more people to sign up to their platform. They’re not interested in connecting people. They’re interested in the data that’s being surrendered. Now called Free Basics, Facebook targets countries that charge internet by the minute. They also take these users away and put them in Facebook’s own servers as a way to ‘save data usage’. They keep the users in Facebook in disguise of connecting them because they want to take complete control of their internet use and box them in using Facebook services. I like the metaphor that Elgan uses. It’s like giving a poor person a free sesame seed and claiming credit for giving them a free Big Mac.

This is important to speak about because these are multi billion dollar companies playing with user information. There’s no reason to fully trust these companies because they’re in for the business. If they claim some altruistic interest, it’s probably going to earn them money. Social networks have been controlled by capital and it will continue to take advantage of our use if we don’t question it. When I read this article, I consciously forgot the good and hope I felt when I saw the advertisement. I needed to be critical and realize that the ad played on my emotions and feel goodness. It just wanted to take my information. And by being critical and aware, I remember the ad for what it is, not what it was selling to me.