My findings in Google Analytics allowed me to see that most, if not all of my website’s audience is North American. This means that even though I’m an international student, I have to cater to my audience who are most likely North American and may not be able to relate to International student related content. The audiences were from Canada, America and Peru. To me this is quite surprising because I am Tanzanian and I know for a fact that I’ve asked some individuals in Tanzania to take a look at my sight and give me feedback. This does not seem to have been recorded by Google Analytics and therefore makes me feel as though I should not trust all the data Google Analytics is providing to me. Does Google Analytics only record data from activity taking place in North America? It does not feel like a credible source.
Also, according to Google Analytics, readers mostly go to the site on days that I post. This means that in order to drive traffic to my site more frequently throughout the week, I need to spread out my posts throughout the week. I can post on Mondays and Wednesdays if I’m only putting two posts out or Monday, Wednesday and Friday when I have a third post to put up. Furthermore, it seems as though when I mention the posting on Instagram, it seems as though more individuals come from there. Therefore I should keep promoting posts on my Instagram account as well as on Facebook because it seems as though despite me not posting on that platform, readers are also being driven from there. This could allow me to get more visitors and views to my site, allowing me to be able to activate my Google AdSense.