Concept is a blog centered around fashion and lifestyle of M. The platform M has created for herself presents a plethora of marketing opportunities which she is doing an excellent job of utilizing already. Fashion and lifestyle translate well to social media, which help with building an audience. M’s social media presence demonstrates continuity and skill. She posts new photos on her Instagram everyday which gives her followers something to expect from her on a daily basis. Additionally, her blog has links to the Facebook and YouTube pages of The Wong Collective, a group of bloggers she works with covering fashion, lifestyle, travel, and more. Interlinking all of these platforms gives potential followers several channels through which they can find her blog and interact with her content. It also helps people feel connected to their content creators when they can follow them on multiple platforms. Her social media activity is a huge factor for her in creating an audience which will consistently follow her content and M is doing an excellent job utilizing this resource.
The blog itself immediately draws you in. M’s blog and the content she puts out on it work together and match one another. In her content, she presents clean and simple photography with her written posts. The black and white color choices reflect the aesthetic choices she has made in her fashion and lifestyle photography and content. The clean lines and color palette of the blogs design match this perfectly. She also consistently integrates many photos in with her writing. As we learned, photos attract viewers today, so this will keep consumers attention well. Again, the continuity M puts out to her followers will encourage them to come back. The consistency of posts, the pleasing aesthetic of the design, and the professional content make her blog seem like the blog you want to come back to time and time again.
As far as marketing Concept goes, M has set herself up well to market and monetize her own blog separate or joint with The Wong Collective. Her many social media followers, professional nature of her blog, and strength of content will appeal to advertisers, brands, and people searching for a content creator. She seems to be taking full advantage of the resources at her disposal and has fully committed herself to her brand. I believe Concept has a great future ahead of it and M should keep pushing her passion forward. If there is one thing standing out above everything else, it is her clear love and passion for what she is doing. That is what makes Concept special.
Despite the beautiful weather we have been having lately (with the exception of a few downpours), the weather always deceives me as I step outside and feel that cold, crisp air against my face.
It’s time to pull out the sweaters and blanket scarves because the Vancouver fall/winter season is just beginning. To be honest, I’ve always preferred cozy sweaters and trendy coats over the rompers and off-the-shoulder tops. Below you can see my collection of sweaters in my closet, mostly ranging of neutral tones with rosy pinks in the mix. Majority of my sweaters are purchased from Forever 21 or Garage and surprisingly, Forever 21 sweaters have really held up for me considering their reputation for cheap clothing with mediocre quality. Recently, Garage has re-branded themselves and carry more of a “Brandy Melville” feel to their clothes, meaning that their fabrics are super soft.
Wearing a lot of neutrals make it so much more easier to put a whole outfit together because you don’ t have to worry about colour clashing outfits! You can always add a splash of colour through accessories such as a hat, a beanie or a scarf. It’s the easiest way out of having lots of clothes in your closet: neutrals are your way to go.
If any of you know me in-person, you probably know I love my Topshop long coats. In fact, I’ve made my annual Topshop coat purchase the past few years. It all started with my camel coat that I stumbled across in my local Topshop store and I fell in love with it. It was exactly the colour I was looking for and because Topshop carries petite-sized clothing, for once, the coat didn’t look too long for my 5’0 figure. It hit me at a perfect length without making me look like I was drowning in the thick coat.
Last year, I felt like I needed another one in grey and it became another staple piece in my closet. I found myself excited to wear these coats every year as the weather started dropping, and recently, I made my third Topshop coat purchase: ya gotta top it off with black! I’ve always had difficulties finding these coats without being too long or “oversized” on me but these coats fit me like a glove! The best part is that they are not too pricey (CAD $120) compared to other similar coats on the market and the quality is exceptional. Also, if you’re a student you get a small discount enough to compensate for the taxes!
I wore my black coat with my favourite charcoal marl sweater from Forever 21. To brighten up the tones, the slipped on a light wash knee-slit jeans from Topshop. Their Leigh jeans are my absolute favourite: I have abandoned my old jeans and completely converted to Topshop jeans because they are jeans that are closest to feeling like I am wearing leggings! Definitely worth the investment (which is pricier than other jeans but for the fit and feel? WORTH.) and I have never turned back to wearing any other brand of jeans.
I am planning to write about my closet essentials: Fall/Winter Edition so look out for that soon!
It’s that time of the year, when all students bid farewell to the hot weather, tan lines and start the dreadful transition to a new school year, term papers and Vancouver’s bipolar weather.
I’m still in denial that school has already kick-started, but the progression to cozy sweaters, blanket scarves and hot chocolate has me quite excited. Recently, I paid a visit to a newly opened cafe in Burnaby, La forêt — a convenient 5 minute drive from where I live. It is undeniably the most aesthetic cafe in this area: every corner you look is definitely an instagram-worthy shot. The best part? Originally a warehouse, it is extremely spacious with a high ceiling, tons of natural light coming in and accented with greenery to provide for the best instagram shot. If you haven’t gotten the point yet: this is the new go-to space to meet all your instagram needs.
It was a beautiful day and I was treasuring the warm, sunny weather that I will soon miss so dearly.
Since it was still pleasantly warm that day, I pulled out one of my favourite finds from H&M — a black chiffon sleeveless shirt. I actually purchased this from the kids section and definitely has a unique style to it: it has a slightly cropped base layer with loose chiffon that splits at the back. It’s one of those pieces that can be easily paired and makes your outfit more interesting without even trying! For comfort, I paired a pair of light beige dexter pants from Aritizia that I found brand new (with tags!) at a consignment store for a fraction of the retail cost of $145. Being petite at 5’0, finding pants that fit my height is always very difficult, but luckily these ankle grazers fit me so well! Despite the hefty cost, the quality and fit of these pants make it worth it. My go to shoes when it’s not pouring rain outside are my Adidas Stan Smiths that I bought online for only $65 (compared to retail $110), they can be worn with anything really. I’ve managed to keep them decently white the past year I’ve owned these; hopefully that doesn’t change any time soon. Adding to simple pieces, I have been eyeing a gold crescent moon necklace from Topshop but was reluctant to purchase because of the price, but was able to stumble across a similar one Forever 21 that costed half the price!