“Upload to Facebook, Instagram, and Twitter”
This is the heart now of what people think promotion and marketing is all about. But is it really just posting on these websites? Does it require no skill, practice, or even knowledge to do these well?
I think nowadays what discerns a social media marketer and an amateur is their ability to get substantial reach. There are many methods in ways to get more views to your post, but it takes skill and knowledge to drive engagement. Being not in the realm of marketing at all in terms of my concentration (Accounting and Finance), I always found myself wondering how hard it is to make it big in the marketing world. To be a marketing consultant.. you have to be really, really good at it. It’s too hard nowadays to be a high-paying successful digital marketer, not unless you’re basically “god-tier” in all of marketing.
What I value in social media marketing is the thought process that people go through to do so. When people pay attention to the wording, how it will look like, who is the audience, and a million other variables, it makes me see how purposeful they are being. However, this more often than not, does not lead to greater reach of engagement. And so, I admire the resilience that these marketers have.
This brings me to say how the different social media mediums differ in terms of how people read information off of these. Yes, they all could have the same audience, but now there is an even added layer of complexity of how we read information on different mediums.
For Facebook, it’s usually a “click-bait” strategy, or the like. I know it sounds wrong, but that’s how specific articles or ads get my attention. I also notice the fact that it’s super hard to do this, because I am easy wary of fraud or not credible sources, so to get me interested and dig deeper, something’s gotta pop and pop with credibility.
For Twitter, you got to be short and sweet. This is where memes dominate on another level–everyone’s commenting on each others’ tweets, trying to one up them, or making it more funny. I would say humour works best on Twitter to get people’s attention, along with conciseness. We’re here to read short and sweet things, and one that makes us laugh!
For Instagram, it’s pretty obvious that visuals need to be used. I haven’t found that text does much of the dirty work to reel me in. This, in itself, is also very tricky since there is so much content on Instagram. The focus here is not just on wording alone anymore, but about how a picture is supposed to encapsulate 100+ word characters with a single shot. That’s pretty hard, but at least you know this is the focus for this medium.
All in all, whatever you choose to do in terms of social media, be purposeful in what it looks like on each medium. Even though you are attracting, or can be, a particular niche, it does not mean that they absorb information, words, or pictures the same on each medium.
’till next time, homies!