Tag Archives: facebook

Vol. 11: Process Post

“Upload to Facebook, Instagram, and Twitter”

This is the heart now of what people think promotion and marketing is all about. But is it really just posting on these websites? Does it require no skill, practice, or even knowledge to do these well?

I think nowadays what discerns a social media marketer and an amateur is their ability to get substantial reach. There are many methods in ways to get more views to your post, but it takes skill and knowledge to drive engagement. Being not in the realm of marketing at all in terms of my concentration (Accounting and Finance), I always found myself wondering how hard it is to make it big in the marketing world. To be a marketing consultant.. you have to be really, really good at it. It’s too hard nowadays to be a high-paying successful digital marketer, not unless you’re basically “god-tier” in all of marketing.

What I value in social media marketing is the thought process that people go through to do so. When people pay attention to the wording, how it will look like, who is the audience, and a million other variables, it makes me see how purposeful they are being. However, this more often than not, does not lead to greater reach of engagement. And so, I admire the resilience that these marketers have.

This brings me to say how the different social media mediums differ in terms of how people read information off of these. Yes, they all could have the same audience, but now there is an even added layer of complexity of how we read information on different mediums.

For Facebook, it’s usually a “click-bait” strategy, or the like. I know it sounds wrong, but that’s how specific articles or ads get my attention. I also notice the fact that it’s super hard to do this, because I am easy wary of fraud or not credible sources, so to get me interested and dig deeper, something’s gotta pop and pop with credibility.

For Twitter, you got to be short and sweet. This is where memes dominate on another level–everyone’s commenting on each others’ tweets, trying to one up them, or making it more funny. I would say humour works best on Twitter to get people’s attention, along with conciseness. We’re here to read short and sweet things, and one that makes us laugh!

For Instagram, it’s pretty obvious that visuals need to be used. I haven’t found that text does much of the dirty work to reel me in. This, in itself, is also very tricky since there is so much content on Instagram. The focus here is not just on wording alone anymore, but about how a picture is supposed to encapsulate 100+ word characters with a single shot. That’s pretty hard, but at least you know this is the focus for this medium.

All in all, whatever you choose to do in terms of social media, be purposeful in what it looks like on each medium. Even though you are attracting, or can be, a particular niche, it does not mean that they absorb information, words, or pictures the same on each medium.

’till next time, homies!

Process Post #9

A few weeks ago, I made a twitter for my blog, to post food that I probably won’t blog about. I have actually never really used Twitter on a regular basis. So far, I’ve only used Twitter to check about trendy shoes being released online, and occasionally post a tweet about food. I don’t really use twitter enough for it to be useful for my blog. That being said, I’m going to try to post more frequently, tweet about new blog posts and tweet about food events going on in Vancouver. 

The reason why I made a Twitter account for my blog was because I thought I already had  too many Instagram accounts to manage (I had two), but I realized that I use Instagram very often and that it’s more appropriate for a food blog, rather than Twitter. So I finally made a food Instagram! And it’s turning out better than I expected. All of the posts are pictures of food from my phone that I didn’t get the chance to blog about (because of picture quality and how long ago those meals were). I love how quick and easy it is to edit and post on Instagram. And the pictures actually look great, since it’s a mobile app the pictures are small.

I know now that the channel I should be focusing on is Instagram, because of Google Analytics. I already learned that a lot of referrals for my blog come from Instagram. Food pictures on Instagram also seem to be very popular.

Another channel I could be using is Facebook. But as a person who opens Facebook on an almost hourly bases, I don’t post very much, I don’t even share on my timeline. I’m one of those people who scroll to see relevant news and to tag my friends in memes. I also don’t follow public figures on Facebook, especially food vloggers, so I don’t think that many people would follow my Facebook page if I created one.

One thing I’m definitely going to start doing is linking my social media posts to my blog, so it’s like re-marketing. For instance, if someone started following my social media through my blog, they’ll go back to my blog when they see my social media posts refer to a blog post.

Process Post 9

This week, guest speaker Juan Pablo Alperin posed several interesting questions to the class. First, he asked us to envision a future that sees the decline of Facebook and to elaborate on what kind of changes or shifts would lead to this decline. Next, he asked us to reflect on the constraints that Facebook imposes on us as users and to consider how these constraints influence our behaviour online. In this response, I will address the initial question.

Imagining A Future Without Facebook

Professor Alperin started off by addressing the common misconception that the Internet and the Web are the same things. To my dismay, they are two distinct concepts. I have been using the terms interchangeably for years. The shame. The embarrassment. I will address this question with the newfound knowledge that there is, in fact, a distinction between the Internet and the Web. The “Internet” refers to the physical structures that connect the online world, while the “Web” describes things like HTML and hyperlinks that comprise the core technology of the web. Therefore, Facebook is an application that uses the Internet’s infrastructure.

Every empire falls eventually. Social media platforms and applications are no exception. At one point, Nexopia was the leading social networking platform. Today, most people would give you a funny look if you told them you were on Nexopia. Eventually, the next best thing comes along. Old social media platforms are replaced by new ones that do the same as the last and more. Some applications even integrate popular features from existing applications, such as how Instagram has implemented “Stories” that were initially seen on Snapchat.

Keeping Users Within The Application 

Ultimately, all social media giants will fall, but for different reasons than the last. We all learn from our mistakes, and sometimes, we learn from the mistakes of others. Again, social media platforms are no exception. Current platforms have looked to the mistakes of former giants and quietly avoided making the same mistakes. For example, Nexopia failed to consider that hyperlinks would re-direct users to external websites and in turn, decrease its amount of traffic. Now, applications like Facebook and Instagram redirect users to pages that are opened by the app rather than a separate browser – a subtle ploy to keep the user within the app. At this point, Facebook has avoided some of the problems that other networks have encountered. So what will lead to Facebook’s demise?

Will Privacy Concerns Lead to Facebook’s Demise? 

Giving up personal information is a requirement of using Facebook. But at what point does this become an issue?

Today, Facebook fell as much as 8.1% to $170.06 in New York (Time, 2018). This decline comes after reports that users may have had their data used improperly. Cambridge Analytica, the data-analysis firm that helped Donald Trump win the presidency, was able to obtain and misuse personal information from more than 50 million Facebook users. The company’s shares show that users are not happy.

Facebook stock, March 19th, 2018. Source: Google.

It is evident that privacy concerns can be detrimental to a social networking site, even one as large as Facebook. I think that if privacy concerns arise in the future and users become aware of any misuse of personal information, then individuals may become wary of using Facebook. As a result, Facebook may be replaced by a social networking site that is more transparent about users’ privacy.

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