Tag Archives: culture

Process Post #5 – Analyzing The Website of The Vancouver Canucks

For a hardcore hockey fan, like myself, it is vital to receive your daily hockey news. I cannot think of a better way than to have it delivered to me than the official website of the Vancouver Canucks. My day usually includes one, if not multiple, visits to the website to stay updated with my favourite team.

On the homepage, users are greeted by a large image on the carousel which obtains all the attention leaving the navigation and menu bar at the top to blend in with the blue background. Since the carousel is much larger than the remaining elements on the website, an emphasis is created on the importance of it. While “good design must be rational and logical” I believe that the carousel is an example of great intuitive design because of the cues provided through arrows that show further content is available.

The homepage also features horizontal symmetry in the “featured” section where all posts have a similar format that add to the rhythm of the website and adds what Mauve Pagé called predictability and order in the design. Recently when I read an article on the Canucks’ website I recalled the idea that “it’s one thing to turn product descriptions into uniform blocks of content, and quite another to impose structure on narrative forms like news stories or feature articles.” I find that the articles are not just a bunch of text but meaningful insights to the team. There is some white space which allows the elements of the page to breathe and not look and feel as if they are all clustered up or overly crowded. Considering that the team colours for the Vancouver Canucks are blue and green these are the predominately visible on the website; they encourage fans and visitors to get into Canucks’ spirit.

At times I have noted that the website is sluggish in loading. As per, Mauve Pagé’s presentation any website that takes longer than a 1/10th of a second to load might deter users from continuing on the website. Later in her presentation, she mentioned that long loading times are a result of large images and carousels which are visible on the Canucks’ website. However, this is something that I, as a long-time visitor, have become accustomed to. Other than this one issue the user experience is delightful since it is simple to learn how to navigate through the website.

Although blue dominates the background there is a sheet of grey in the middle of the website which helps make the text pop and creates emphasis. This is also accomplished through the weight added to the headings. Moreover, there is a combination of sans serif and modern typefaces used in the website. These two typefaces are well paired as they are legible and readable. The elements found on the Canucks’ website “support the transition to direct perception” because these elements are also evident on all their social media outlets which use the same consistent colour palette and photography style.

When comparing the NHL’s website to that of the Canucks there is not much originality as it seems that they are almost identical to one another. With just minor differences between the websites of the NHL and the 31 teams, there is consistency, but this has led to skipping over of what makes each team different and unique. If there was more flexibility in the design, the culture and values of the team would be more apparent.

Overall, I have found that the consistency in the use of team colours and the design of the website is simple and clear which creates a flow that continues through the website.

What are your thoughts on the Canucks’ website. Leave a comment down below.

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