Tag Archives: channels

Process Post #11: Two A.M. Thoughts takes on social media?

Transmedia storytelling is a “process” as Henry Jenkins (as cited in Kevinbrittenylauren.wordpress.com, 2013) would call it. It’s a process in which elements of content—in his example, a fiction—are spread across a variety of channels and platforms. The goal? To create a “coordinated” experience for the audience.

This process works beyond storytelling as well. For instance, it could be integrated into our online publications and more. You may have seen examples of this integration online before and may not know it.

Transmedia integration IRL

Say you come across a YouTube video. You might then find a clip of it on TikTok as a way to promote the full-length video. It may be a montage of certain snippets of the full video or a short clip. You might also see that same TikTok on Instagram in the form of a Reel. That TikTok content could also be posted on Facebook as a video post. Same content, different platform, and they all bring you to the main video on YouTube.

Now, that may not have been the best illustration of transmedia integration, but that is the essence of it. It’s one piece of content that is deconstructed and reconstructed as needed to suit the preferences of other platforms so that it can be shared across a variety of channels. Together, they function to create that ‘coordinated’ viewing experience that I mentioned earlier.

Imagining integration across channels

If I were to integrate Two A.M. Thoughts across multiple media, where would I begin?

Something to keep in mind before I dig into that is that Two A.M. Thoughts is a blog with a lot of text-heavy content. This isn’t a YouTube channel with video content, so integrating my content onto a platform like TikTok might not be ideal. It’s definitely doable, but there are other ways we can approach this too.

I could, for instance, use platforms like Instagram and Facebook to showcase quotes or snippets of my posts. These would act as a teaser or preview for the full-length post which would be linked in the Instagram bio or Facebook profile.

Between Instagram and Facebook, I prefer using Instagram, and I think that my audience would too. I could probably also use a platform like Twitter to promote by posts with quotes and snippets, but Twitter is not much my forte or niche.

With more time, trends, and research, I can find alternative ways of integrating my content across different media, but these ideas are a good start.

References

Kevinbrittenylauren.wordpress.com. (2013, November 21). Pokemon as Transmedia storytelling. https://kevinbrittenylauren.wordpress.com/2013/11/21/pokemon-as-transmedia-storytelling/

Transmedia Integration and Channels

This week’s topic is centered around incorporating more transmedia integration and leveraging various channels for our blog. In Kevin Britteny Lauren’s blog (2013), they reference Henry Jenkins’ definition of transmedia storytelling which describes it as a process by which elements of fiction are disseminated across different media channels to enhance users’ experience.

They go on to quote Jenkins, “a transmedia text does not simply disperse information: it provides a set of roles and goals which readers can assume as they enact aspects of the story through their everyday life” (2013, para. 7).

Regarding YVRchives, I could certainly leverage this to create more accessible content that is disseminated in a more versatile way. The photography medium offers an opportunity to be easily shared on multiple platforms. While social media is the most efficient channel I could tap into, I think a unique form of transmedia would also be beneficial.

For instance, a video game could be a great way to create a story around Vancouver photography that people could easily integrate into their everyday lives. A few ideas I could pursue:

  • Matching the photo to the local artist
  • Vancouver trivia with photography attached to each question
  •  Speed snapshot the local photo

Finally, I could feature a place on my site that centers a virtual photography feed. This would be a dedicated page where my blog audience interacts and engages with the site. People can create their own content, remix other local artists’ work, and even screenshot other virtual content and share it with other users. This would be a great channel for users to access content, and participate with the media.

Furthermore, I’d share all this transmedia on social media channels to garner exposure. I would use hashtags to further disperse this information and integrate it into multiple platforms. This way, I could increase more traffic as well as engagement to my online publication.

References:

Kevinbrittenylauren.wordpress.com. (2013). “Pokemon as transmedia storytelling“