Joanna’s site opens to a picture of Downtown Vancouver with the overlaid text “Food Adventures!” and a “Discover” button. The semi-transparent white rectangle is meant to increase the readability of the text, however it fails to do so as the typeface is still too thin to differentiate with geometric backgrounds like buildings.
Joanna has some options to solve this issue: she can increase the opacity of the white rectangle further, she can change the background to something that lacks strong geometry or remove it altogether, or she can change the typeface to a heavier font (my personal favoured option).
Some other quick notes: the “Discover” button is non-functional – a real shame considering how our attention is drawn to it after reading the main title text. Next, the site’s title is confusing – is it joannalin, PICKIEATER, or “Food Adventures!”. The last option might seem obvious, but I would recommend making it a full tag-line if that is the intention; something like “Adventures into the culinary world of Vancouver”. Finally, while the picture is attention grabbing, the fact it fills the screen makes me think there is no other content on this homepage, which is not true.
Blog Posts and General Aesthetic
Joanna maintains a clean, consistent, and well balanced aesthetic throughout her site. The monochromatic colour palette allows for the focus to remain on the images of the food: the subject of the site. However, I would recommend having the image below the title and before the main body text to make it seems integrated into the post, rather than separate.
There is a definite elegance to the style of the site, especially when reading blog posts. There are no distracting widgets pulling attention away from the articles and the thin sans-serif font reads nicely.
One glaring issue is the “My Life” section of the blog: it is completely empty. Even if Joanna plans to post about her general lifestyle (which I would not recommend for a food blog), she should not have the section created until she has content.
It is clear from Joanna’s latest process post that is considering she design more closely moving forward. She has managed to keep a consistent and clean aesthetic, which is important, but has major utility issues including her Discover button and My Life page.