Throughout the semester in Publication 101 classes and creating my own blog, I have learned a number of things in terms of content creation, audience, design, and many more.
When I created my blog back in September, it was difficult to settle on what I want my website to be about. When I finally decided to make my website focus about my faith and experiences, I was then burdened with having to find an appropriate theme and design for my website. It was difficult as the question I always asked myself before selecting a theme was “do I think the theme is a good fit with the identity of my blog?” I ended up settling with the theme Hestia as it was a simple theme and would fit my blog well.
When I first thought about who the audience of my blog will be, I thought of having everyone to be part of the potential audience as people who read my blog would read through my content as food for thought. However, as the weeks passed, I came to understand that the people who will take the time to read my blog will be those who are looking for something in their lives are have gone through some time of adversity because an aspect of my blog focuses on overcoming challenges, obstacles, and struggles.
As the semester moved onwards and looking into the feedback from peer reviews, a question that came to me was “who do I want to be to my audience?” It was because my blog lacked the identity of the person behind it, similar what John Suler says in his article, The Online Disinhibition Effect about invisibility and anonymity. As I know vulnerability is part of what builds trust, I took the advice and added a couple photos of myself to take away the lack of identity of the author.
In terms of design, I choose to not do much with what has been provided from the theme I went with. This is because I enjoyed the minimalistic look that came with the theme. It was also because I felt that the theme that was provided was a neat, organized design and does not have much clutter on the pages. I found that it was also very simple to use and my first thought of it was that it is something that would be very easy to navigate around. However, what I really like about the theme was the white spaces that comes with it. As I learned in class about the importance and effectiveness of white spaces, this design was perfect for my blog.
The idea of “white space” is also something that will stick with me after the semester ends, not just when I think about online content, but with any form of designing I do. As a business student, knowing how to attain the audience’s attention is a major goal. So, according to Mark Boulton, knowing how to use white spaces effectively will “give your readers a head start, position products more precisely, and perhaps even begin to see your own content in a new light” (Boulton, 2007).
There was also some interesting information from my Google Analytics. According to Ginny Mineo, the average user spends approximately 15 seconds on website before deciding whether or not it is worth their time to stay there. However, in my Google Analytics, I found that the average session duration on my website to be about four and a half minutes. Although I am sure that not everyone who visited my blog found the content to be worth spending a lot of time reading about, the information that Google Analytics showed reminds me that there is still a group of people who is interested in what I have to blog about whether they end up reading only one post or if they have kept up with me throughout the semester.
I am not too sure about where I will be in terms of blogging after this semester as I find that it is not exactly a passion of mine. Because I do not see it as a passion, I feel that if I continue to blog and try to commit to it, it would feel more like an obligation instead of something I do for own enjoyment. However, as a business student, I have expressed interest in the field of marketing. If I do end up deciding to concentrate in marketing as a career, I believe that the work I would be interested in doing would be similar to what the things I have learned in Publication 101 classes such as, customer analytics, creating content to market to the public, being involved in social media, and many more.
Boulton, Mark. “Whitespace.” A List Apart – Whitespace. 2007. Accessed November 25, 2017. https://alistapart.com/article/whitespace
Mineo, Ginny. “55% of Visitors Spend Fewer Than 15 Seconds on your Website. Should You Care?” Hubspot – 55% of Visitors Spend Fewer Than 15 Seconds on your Website. Should You Care?. July, 2017. Accessed November 25, 2017. https://blog.hubspot.com/marketing/chartbeat-website-engagement-data-nj
Suler, John. “The Online Disinhibition Effect.” Psychology of Cyberspace – The Online Disinhibition Effect. 2016. Accessed November 25, 2017. http://truecenterpublishing.com/psycyber/disinhibit.html#status.